Kutshanje, iZiyan Foods ikhuphe ingxelo yayo yekota yesithathu yengeniso, ibonelela ngenkcazo eneenkcukacha yengeniso yenkampani kunye namazinga okukhula. Ngokwedatha, kwiikota ezintathu zokuqala zika-2023, ingeniso yenkampani yayimalunga ne-2.816 yeebhiliyoni zeeyuan, emele ukunyuka kwe-2.68% unyaka nonyaka. Ingeniso yesambuku eyabalelwa kubanini-zabelo benkampani edwelisiweyo yayimalunga ne-341 yezigidi zeeyuan, inyuke nge-50.03% unyaka nonyaka. Kwikota yesithathu iyodwa, inzuzo efunyenwe kubaninizabelo ibe yi-162 yezigidi zeeyuan, iphawula ukonyuka kwe-44.77% xa kuthelekiswa nonyaka ophelileyo. La manani okukhula anika ulwazi olunzulu kuphuhliso lweZiyan Foods.
Ukukhula okuqhubekayo okuphunyeziweyo yiZiyan Foods kunxulunyaniswa ngokusondeleyo kumanyathelo alo obuchule, ngakumbi kwiindlela zokuthengisa. Ngomkhwa wokwenza uphawu kunye nokusebenza kwekhonkco kunye nemfuno eyandayo yetekhnoloji yolwazi lwangoku kulawulo lweshishini, imodeli enye yokuthengisa ngokuthe ngqo ayiselulo lolona khetho luphambili lwenkampani. Ngenxa yoko, iZiyan Foods ithe ngokuthe ngcembe yatshintshela kwimodeli yenethiwekhi yokuthengisa enemigangatho emibini, ebandakanya "IiNkampani-Distributor-Stores." Inkampani iseke iivenkile ezithengisa izinto ezithengiswayo kwiindawo eziphambili zephondo kunye noomasipala ngokusebenzisa abasasazi, ithatha indawo yeqela lolawulo lokuqala kunye nabasasazi. Le nethiwekhi yamanqanaba amabini inciphisa ixesha kunye neendleko ezinxulumene nokuphuhlisa kunye nokulawula iivenkile ze-franchise ye-terminal, ukuququzelela ukucuthwa kweendleko, ukuphuculwa kobuchule, kunye nokwanda kweshishini ngokukhawuleza.
Ukongeza kwimodeli yomthengisi, iZiyan Foods igcina iivenkile ezingama-29 ezisebenza ngokuthe ngqo kwizixeko ezinjengeShanghai kunye neWuhan. Ezi venkile zisetyenziselwa ukuyila umfanekiso wevenkile, ukuqokelelwa kwengxelo yabathengi, ukuqokelela amava olawulo, kunye noqeqesho. Ngokungafaniyo neevenkile ezithengisa izinto ezithengiswayo, iZiyan Foods igcina ulawulo kwiivenkile ezisebenza ngokuthe ngqo, iqhuba ubalo lwemali olumanyeneyo kwaye ixhamla kwiingeniso zevenkile ngelixa igubungela iindleko zevenkile.
Kwiminyaka yakutshanje, ukunyuka kwe-e-commerce kunye nophuhliso olukhawulezayo lwenkcubeko yokuthatha nayo ibonelele ngesikhokelo sokutya kweZiyan. Ithatha ithuba lokukhula komzi-mveliso okhawulezayo, inkampani ikhawuleze yandise ubukho bayo kumaqonga e-e-commerce, yenza inethiwekhi yokuthengisa eyohlukeneyo, enemigangatho emininzi ebandakanya urhwebo lwe-e-commerce, iivenkile ezinkulu, kunye neemodeli zokuthenga amaqela. Esi sicwangciso-qhinga sibonelela kwiimfuno ezahlukeneyo zobonelelo lwabathengi bangoku kwaye sikhawulezisa uphuhliso lwebrendi. Umzekelo, iZiyan Foods isungule iivenkile ezithengisayo ezisemthethweni kwiiplatifti ze-e-commerce ezifana ne-Tmall kunye ne-JD.com, kwaye uye wajoyina amaqonga okuthatha njengeMeituan kunye ne-Ele.me. Ngokwenza izinto zokuthengisa ngokwezifiso zeemeko ezahlukeneyo zabathengi bengingqi, iZiyan Foods iphucula ukuxhotyiswa kohlobo. Ukongeza, inkampani isebenzisana namaqonga amakhulu e-O2O okutya okutsha kwe-e-commerce afana ne-Hema kunye ne-Dingdong Maicai, ibonelela ngokucokisekileyo kunye neenkonzo zokubonelela kwiindawo zokutyela ezaziwayo-kakuhle.
Ukujonga phambili, iZiyan Foods izibophelele ngokuqhubekayo ukomeleza amajelo ayo okuthengisa, ukugcina isantya sophuhliso lwangoku, kunye nokuhlaziya iindlela zayo zokuthengisa. Inkampani ijolise ekuhambiseni iimveliso ezikumgangatho ophezulu ngakumbi kubathengi, iqinisekisa ukuthenga okufanelekileyo kunye namava okutya.
Ixesha lokuposa: Aug-26-2024