UMeituan Maicai Ukhawulezisa Ukwandiswa, Uqala Ungenelelo lwaseMpuma China, iDingdong Maicai ijongene nemingeni emininzi

Ngo-Okthobha ka-2023, kwavela iindaba zokuba uMeituan Maicai uza kuvula indawo entsha eHangzhou, ephawula intshukumo ebalulekileyo ukusukela oko uZhang Jing wanyuselwa kwiSekela Mongameli waseMeituan.

Ngaphakathi kwendlela ekhoyo yoshishino “yokusinda,” uMeituan Maicai useyenye yeenkampani ezimbalwa kwindawo yokugcina ukutya engaphambili ukugcina ukwanda kwilizwe lonke.

Kuxelwe ukuba kulo nyaka, uMeituan Maicai sele engene kwizixeko ezibini ezitsha, iSuzhou kunye neHangzhou eza kuvulwa kungekudala, zombini eziseMpuma China.

Ukuza kuthi ga ngoku, uMeituan Maicai useke imisebenzi kwizixeko ezisibhozo, kubandakanya iBeijing, iLangfang, iShanghai, iSuzhou, iShenzhen, iGuangzhou, iFoshan, neWuhan.Oku kubonisa ukuba uyilo lukaMeituan Maicai luquka imimandla eyahlukeneyo equka iMpuma yeTshayina, uMzantsi weTshayina, uMntla weTshayina, noMbindi weTshayina.

Ngokucacileyo, isantya sokuphindaphinda seMeituan Maicai asikhawulezi ngakumbi kwaye siyacotha xa sithelekisa neenkampani ze-intanethi.Kwiminyaka eliqela yophuhliso, iMeituan Maicai iye yanda yaya kutsho kwizixeko ezingaphantsi kweshumi, iFoshan neGuangzhou zithathelwe ingqalelo njengesixeko esinye.

Ke, abanye abakhi-mkhanyo bakholelwa ukuba ukwanda kukaMeituan Maicai kwimarike yeHangzhou akumangalisi.

Nangona kunjalo, baphinda babonise ukuba i-Meituan Maicai ayinakwenzeka ukuba ikhule ngokukhawuleza kwilizwe lonke kwixesha elifutshane, ngaphandle kokuba ishishini lifumana utshintsho oluphawulekayo, njengokuwa kwamanye amashishini amakhulu afana neDingdong Maicai kunye nePupu Supermarket, eya kukhawulezisa ukwanda kweMeituan Maicai.

Ukongezelela, indlela kaMeituan Maicai yokuvula i-hub entsha ye-Hangzhou ifana nesicwangciso sayo kwimarike yaseSuzhou, zombini ekhokelwa liqela le-Shenzhen kuneqela le-Shanghai (imarike yaseShenzhen okwangoku yenye yezona zinto zihamba phambili phakathi kwezixeko ezisibhozo).

Ngaphandle koku, kusengumngeni kuMeituan Maicai ukuba agxothe iDingdong Maicai eMpuma China.UDingdong Maicai womelele ngakumbi eMpuma China, ngakumbi eShanghai naseSuzhou, kwaye useke imiqobo ethile yendawo ekusebenzeni kokutya okutsha.Kwinqanaba lemveliso, ngakumbi ngeemveliso zayo zohlobo, iDingdong Maicai ibonise ukusebenza kakuhle eMpuma China.

Ababukeli bemarike bathi, “Akubonakali kulula ukutyhala i-Dingdong Maicai okwangoku.Nangona kukho amahemuhemu avela kwiimarike zaseGuangzhou naseShenzhen zokuba uDingdong Maicai ucinga ngokurhoxa, iqela lihleli lomelele kakhulu eMpuma China, ngakumbi ngomda opheleleyo wama-35%.

Engafuni ukuhlaselwa nje, uDingdong Maicai ukwandise iinzame zakhe mva nje kwimakethi yaseBeijing.IBeijing ayilokomkhulu leMeituan Maicai kuphela kodwa ikwaJD.com.

UDingdong Maicai sele eneendawo zokugcina iimpahla ezingaphezu kwe-100 eBeijing kwaye unyule uYan Xianfu, oqhube kakuhle kwimakethi yaseJiangsu, njengentloko yentengiso yaseBeijing.

Izivulo ezitsha zikaMeituan Maicai eHangzhou naseSuzhou zibonisa isicwangciso sokukhawulezisa “sokungena” eDingdong Maicai.

Kwangelo xesha, esinye isigebenga, i-JD.com, siye sangena kumkhondo wogcino lwangaphambili, sivavanya amanzi kwimarike yaseBeijing.Ababukeli bemakethi bathi, “Ukusukela ekupheleni kukaSeptemba, isantya sokuvula isitora se-JD.com eBeijing sacotha kunokuba bekulindelwe, sisemva kakhulu kwiMeituan Maicai, ekunokwenzeka ukuba sidibane nemiba ethile.Ukuza kuthi ga ngoku, i-JD.com ivule iindawo zokugcina ezingaphantsi kwama-20 kwimarike yaseBeijing.

Kwimakethi yanamhlanje, nokuba ikukutya okutsha okanye kwamanye amashishini, uphuhliso lufuna indibaniselwano ye-intanethi kunye nodityaniso olungekho kwi-intanethi, kuxhaphake iingenelo zazo zombini ukuphucula ukusebenza kweshishini kunye nokwandisa ishishini.

Isishwankathelo, iMeituan Maicai ikhawulezisa uyilo lwayo lwelizwe ngokuvula ihabhu entsha eHangzhou.Nangona kunjalo, ukoyisa i-Dingdong Maicai eMpuma ye-China kulucelomngeni ngenxa yokusebenza okuqinileyo kunye neenzuzo zasekhaya.Ukongeza, ukungena kwe-JD.com kwimakethi yaseBeijing eneendawo zokugcina iimpahla zangaphambili konyusa ukhuphiswano.Njengoko ishishini likhula kwaye ukhuphiswano lusiya lusiba luqilima, intengiso yokutya entsha ye-e-commerce iya kuqhubeka nokuphuhlisa kwaye iguqule.


Ixesha lokuposa: Jul-15-2024