Kwiminyaka yakutshanje, ukuthengwa kwe-Intanethi kubone ukukhula okubonakalayo njengoko abathengi besiya bekhululeka ekuthengeni uluhlu olubanzi lweemveliso kwi-intanethi, kubandakanya izinto ezingevani nobushushu kunye nezinto ezitshabalalayo njengokutya, iwayini, kunye namayeza.Izibonelelo eziluncedo kunye nokonga ixesha lokuthenga kwi-Intanethi ziyabonakala, njengoko kuvumela abathengi ukuba bathelekise amaxabiso ngokulula, bafunde uphononongo, kwaye bafikelele kulwazi lomntu siqu olufana namakhuphoni kunye neengcebiso.Ngaphaya koko, ukuqhubela phambili kwitekhnoloji yetsheyini ebandayo ibalulekile kunikezelo olukhuselekileyo noluthembekileyo lweemveliso ezingevani nobushushu, kunye neenkqubo eziphuculweyo zesikhenkcisi, izixhobo zokujonga ubushushu, kunye nezixhobo zokupakisha eziqinisekisa ukuba iimveliso zihlala zikuluhlu lwazo lobushushu elilelona liphezulu kulo lonke unikezelo.Njengoko iiplatifti ze-e-commerce ziqhubeka nokuphucula iminikelo yazo, kubandakanya ukhetho lokuhambisa olukhawulezayo, umkhwa wokuthenga izinto ezinobushushu be-intanethi kulindeleke ukuba uqhubeke ukhula ngo-2023 nangaphaya.
Indlela yegrosari yedijithali ilapha ukuhlala.
Ngo-2023, iiprojekthi ze-eMarketer ezithi ukuthengiswa kwegrosari ekwi-Intanethi e-United States kuya kufikelela kwi-160.91 yeebhiliyoni zeedola, emele i-11% yentengiso yegrosari iyonke.Ngo-2026, i-eMarketer ilindele ukonyuka okungaphezulu ukuya ngaphezulu kweedola ezingama-235 eebhiliyoni kwintengiso yegrosari ekwi-Intanethi yase-US, ebalelwa kwi-15% yentengiso yegrosari yase-US.
Ngaphaya koko, abathengi ngoku banoluhlu olubanzi lokhetho lokuodola ukutya kwi-Intanethi, kubandakanya izinto zegrosari yemihla ngemihla kunye nokutya okukhethekileyo kunye nezixhobo zokutya, ezithe zakhula kakhulu.Ngokutsho kwe-Specialty Food Association's uphando luka-2022, irekhodi-lophula i-76% yabathengi baxela ukuthenga ukutya okukhethekileyo.
Ukongeza, ingxelo yowama-2023 evela kuPhando lweGrand View ibonisa ukuba imakethi yeenkonzo zokuziswa kwezixhobo zokutya kulindeleke ukuba ikhule ngesantya sokukhula sonyaka esiyi-15.3% ukusuka ngo-2023 ukuya ku-2030, sifikelele kwi-64.3 yeebhiliyoni zeedola ngo-2030.
Njengoko ukuthandwa kokuthengwa kwegrosari ekwi-Intanethi kunye neenkonzo zokuhanjiswa kwekiti ziqhubeka nokukhula, ukubaluleka kokuqhubela phambili kwekhonkco elibandayo kunye nokukhetha ukupakishwa okufanelekileyo kuyanda kwiinkampani zorhwebo ezijolise ekuboneleleni ngoluhlu olubanzi lweemveliso ezintsha nezinokonakala.Ukwahlula ibhrendi yakho kunokubandakanya ukukhetha ukupakishwa okufanelekileyo ukuqinisekisa ukuba ukutya kwe-e-commerce kugcina umgangatho ofanayo kunye nobutsha obunokuthi abathengi bazikhethele bona.
Jonga ukupakishwa kokutya okuneempawu ezifana nesikhenkcezisi okanye iinketho ezilungele i-oveni, ukupakishwa okulula nokuvuleleka kwakhona, kunye nokupakishwa okwandisa ubomi beshelufu, imelana nokonakala, kwaye ayivuzi.Ukupakishwa kokukhusela okwaneleyo kukwabalulekile ekuthinteleni ukubola, ukugcina umgangatho wemveliso, kunye nokuqinisekisa ukhuseleko lokusetyenziswa.Abathengi bakwabeka phambili iinketho ezinokuphinda zisetyenziswe kwaye zicuthe inkunkuma.
Ngokhetho oluninzi olukhoyo, kubalulekile ukuba zombini ukupakishwa kokutya kunye nokupakishwa kwezinto zokuhamba zisebenze kunye ukuhambisa uncedo kunye nomgangatho ofunwa ngabathengi kwigrosari yedijithali.
Ukugcina incasa kunye nevumba lewayini
Ukuthengiswa kwewayini kwi-E-commerce kunika ithuba elibalulekileyo lokukhula.E-United States, isabelo se-e-commerce sokuthengisa iwayini sinyuke ukusuka kwi-0.3 yeepesenti ngo-2018 ukuya phantse kwiipesenti ezintathu ngo-2022, kwaye le meko kulindeleke ukuba iqhubeke nokukhula.
Ukusetyenziswa kwepakethe efanelekileyo yokukhusela kunokuchaphazela kakhulu ukuthengwa kwewayini kwi-intanethi ngokuqinisekisa ukuba ukuthunyelwa kwewayini kuyathuthwa kwaye kugcinwe kwiqondo lokushisa elichanekileyo kulo lonke ukubonelela.
Iwayini yimveliso eethe-ethe enokuchatshazelwa lula kukuguquguquka kobushushu.Ukuba sesichengeni ixesha elide kumaqondo obushushu aphezulu kakhulu okanye asezantsi kakhulu kunokukhokelela ekonakaleni okanye ekulahlekeni kwencasa kunye nevumba elimnandi.
Ukomelezwa kobuchwephesha bekhonkco elibandayo kunokuphucula ulawulo lobushushu bokuthunyelwa kwewayini, kwenze ukuba abathengisi bewayini be-intanethi banikezele ngoluhlu olubanzi lweemveliso kubathengi babo, kubandakanywa newayini ezikumgangatho ophezulu kunye nezinqabileyo ezifuna ukulawulwa ngononophelo lobushushu.Oku kunokuba negalelo ekwandiseni ukwaneliseka kwabathengi kunye nokunyaniseka, njengoko abathengi bethanda ukufumana iwayini ezikwimo elungileyo kunye nencasa njengoko bekucetyiwe.
Ukukhula kwe-ePharma kuqhutywa zizinto eziluncedo, ukufikeleleka, kunye nokufikeleleka.
Uncedo lokuthenga kwi-intanethi lukwasebenza kumayeza, phantse i-80% yabemi base-US abaqhagamshelwe kwi-ePharmacy kunye nomkhwa okhulayo obhekiselele kwimodeli ethe ngqo ukuya kwisigulana, njengoko kuxelwe ngu-2022 Grand View Research.
Lo ngomnye ummandla apho upakisho olulawulwa ngamaqondo obushushu lubalulekile, njengoko amayeza amaninzi, amayeza okugonya, kunye nezinye iimveliso zoxubo-mayeza zinovakalelo kubushushu kwaye zinokuphulukana nokusebenza kwazo okanye zibe yingozi ukuba azigcinwanga kwaye zithuthwa kuluhlu oluthile lobushushu.
Izinto zokupakisha ezifana ne-insulated box liners kunye ne-vacuum-insulated panels zidlala indima ebalulekileyo ekukhuseleni amayeza athintela ukushisa, ukunika ukhuseleko oluyimfuneko ukuze kuqinisekiswe ukuthuthwa okukhuselekileyo kunye nokugcinwa kwamayeza kulo lonke unikezelo lokubonelela, ukusuka kumenzi ukuya kumthengi wokugqibela.
Ukuphonononga ukubaluleka kokupakishwa
Indawo entsha yokuthenga kwi-Intanethi ifuna indlela ebanzi yokupakisha ehlangabezana neemfuno zorhwebo lwe-e.Ihamba ngaphaya kokubeka nje izinto kwibhokisi yekhadibhodi enezinki ukuze zihanjiswe ngenqanawa.
Masiqale ngeprayimari okanye ukupakisha ukutya.Idlala indima ebalulekileyo ekunciphiseni umonakalo ngexesha lokuziswa, ukwandisa ubomi beshelufu, kunye nokuthintela ukuvuza.Inegalelo elikhulu kwisibheno sophawu kunye nokudala amava alungileyo kubathengi.Ukukhetha isisombululo esifanelekileyo sokupakisha kunokuba sisigqibo phakathi komthengi owanelisekileyo oya kuqhubeka nokuthenga nge-e-commerce okanye nawaphi na amanye amajelo, kunye nomthengi odanileyo ongafuniyo.
Oku kusikhokelela kwipakethe ekhuselayo, eyimfuneko ekunciphiseni inkunkuma yokupakisha kunye nokuphucula ukusebenziseka kwakhona.Ikwaqinisekisa ukuba iimveliso zakho zifika zintsha kwaye zingonakalanga.Nangona kunjalo, oku kunokuba ngumceli mngeni njengoko iimfuno zokupakisha zihluka kwingingqi ezahlukeneyo kwaye zinokutshintsha yonke imihla ngokusekwe kwimeko yemozulu kunye nemigama yokuthumela.
Ukufumana uhlobo olufanelekileyo kunye nokulinganisela kwezinto zokupakisha - kungekhona kakhulu kwaye kuncinci - enye yeengxaki eziphambili ezijongene nabathengisi be-intanethi.
Xa uphuhlisa isicwangciso sokupakisha se-e-commerce, qwalasela ezi zinto zilandelayo:
Ukhuseleko lwemveliso -Ukusebenzisa ukuzaliswa okungenanto kunye nokuthoba kuya kukhusela imveliso yakho ngexesha lokuthunyelwa, gcina ulungelelwaniso lwepakethe, uphucule umboniso wayo, kwaye ube negalelo kumava aqinisekileyo okungapakishi.
Ukhuseleko lobushushu -Ukupakishwa kwekhonkco elibandayo likhusela iimveliso ezinobushushu, kunciphisa ukugcwala, kwaye kunokunciphisa iindleko zothutho.
Iindleko zokusasaza- Ukuhanjiswa kokugqibela kubonisa enye yezona zinto zibiza kakhulu kwaye zichitha ixesha lenkqubo yokuthumela, i-akhawunti ye-53% yeendleko zokuthumela, kuquka ukuzaliseka.
Ukulungiswa kweCube -Ukuxinana kwepakethi yenye into ebalulekileyo ekufuneka iqwalaselwe, ngakumbi ngeendleko zokuthumela kusetyenziswa ubunzima be-dimensional (DIM), ubuchule bexabiso obusekwe kumthamo ngokuchasene nobunzima.Ukusebenzisa ukupakishwa okuncinci, okuthembekileyo okukhuselekileyo kunye nokupakishwa kwe-vacuum yokutya kwe-e-kunokunceda ukunciphisa umrhumo onyukayo wobunzima.
Ukuvula amava - Nangona iinjongo eziphambili zokupakisha zikukhusela kunye nokugcinwa, zikwasebenza njengonxibelelwano oluthe ngqo kumthengi wokugqibela kunye nethuba lokudala umzuzu okhunjulwayo we-brand yakho.
Ukupakishwa kudlala indima ebalulekileyo kwisicwangciso se-e-commerce.
Ukudala ukupakishwa okusebenzayo kwi-e-commerce ephumelelayo akusiso isisombululo esilinganayo, kwaye ingaba yinkqubo enzima.Ifuna inzame elungelelanisiweyo yokuqinisekisa ukuba zonke izisombululo zokupakishwa zisebenza kunye ngaphandle komthungo, ngaphakathi nangaphandle, ngelixa zihlangabezana nezona mfuno zingqongqo zolawulo lokhuseleko kunye nokuthotyelwa.
Ngokuxhomekeke kuhlobo lwemveliso epakishwayo kunye nezinto ezinjengokuqina, ulawulo lobushushu, kunye nokuxhathisa ukufuma, iingcali zinokucebisa isisombululo esifanelekileyo sokupakisha kwiimfuno zakho ezithile.Baya kuphinda bathathele ingqalelo umgama wokuthumela kunye nendlela yokuthutha, besebenzisa iinkqubo zokuvavanya ukuqinisekisa ukuba iimveliso zikhuselwe kuyo yonke inkqubo yokuthumela.
Ngokomzekelo, kwiimeko apho ukulawulwa kweqondo lokushisa kuyinkxalabo, ubukhulu be-TempGuard insulated box liners bunokulungelelaniswa ukuze kufezekiswe ukusebenza okujoliswe kuko kwe-thermal, kusetyenziswa imodeli ye-thermal ukugcina amaqondo okushisa okuhamba komhlaba kunye neentsuku ezimbini.Esi sisombululo sinokuphinda sisetyenziswe sinokwenziwa ngokwezifiso kunye ne-branding kwaye ifaneleke kakuhle kwizicelo ezifana namayeza kunye nokutya okonakalayo.
Ngaphaya koko, kubalulekile ukuqwalasela indlela ukupakishwa okuhambelana ngayo neenjongo zozinzo, ezithi zibaluleke ngakumbi kumashishini nakubathengi.Ukukhetha ukupakishwa okufanelekileyo ukunciphisa ilahleko evela kwinkunkuma yemveliso kunokuba nefuthe elibalulekileyo kunyawo lwakho lwekhabhoni xa uqwalasela isiphumo sokurhwaphiliza kwale nkunkuma - ukusuka kumandla afunekayo ukwenza iimveliso ukuya kwiigesi zegreenhouse eziveliswa yinkunkuma kwiindawo zokulahla inkunkuma.
Njengoko ukhuphiswano lwe-intanethi lusiba luqilima, iibrendi zinokuzibekela bucala ngokusebenzisa izisombululo zokupakisha ezikumgangatho ophezulu ezonyusa amava abathengi, ukuqhuba ishishini eliphinda-phindayo, ukukhuthaza ukuthembeka, kunye nokwakha udumo.
Ixesha lokuposa: Apr-02-2024