Ukuqeshwa okutsha kweTaobao Grocery kunye noKwandiswa kweMarike
Kutshanje, uluhlu lwemisebenzi kwiiplatifti zokugaya umntu wesithathu zibonisa ukuba iTaobao Grocery iqesha abaphuhlisi beshishini (BD) eShanghai, ngakumbi kwiSithili saseJiading.Owona msebenzi uphambili “kukuphuhlisa nokukhuthaza iinkokeli zeqela likaTaocai.”Okwangoku, iTaobao Grocery ilungiselela ukumiliselwa eShanghai, kodwa inkqubo yayo encinci ye-WeChat kunye neTaobao app ayikabonisi amanqaku eqela eShanghai.
Kulo nyaka, ishishini elitsha le-e-commerce lilawule ithemba, kunye nezikhulu ezinkulu ze-e-commerce ezifana ne-Alibaba, Meituan, kunye ne-JD.com ziphinda zingena kwimarike.Isangqa sokuThengisa sifundile ukuba i-JD.com yaphehlelela i-JD Grocery ekuqaleni konyaka kwaye sele iqale ngokutsha imodeli yayo yokugcina impahla.I-Meituan Grocery iphinde yaqala kwakhona izicwangciso zayo zokwandisa ekuqaleni kwalo nyaka, yandisa ishishini layo kwiindawo ezintsha kwizixeko ezikumgangatho wesibini ezifana neWuhan, Langfang, kunye neSuzhou, ngaloo ndlela isonyusa isabelo sayo sentengiso kurhwebo olutsha lwe-e-commerce.
Ngokutsho kweQela loPhando lweMakethi yaseChina, i-shishini liqikelelwa ukuba lifikelele kwisikali malunga ne-100 yezigidigidi ze-yuan ngo-2025. Nangona ukungaphumeleli kwe-Missfresh, inzuzo ye-Dingdong Maicai inike ukuzithemba kwishishini.Ke ngoko, ngezigebenga ze-e-commerce zingena kwimarike, ukhuphiswano kwicandelo le-e-commerce elitsha kulindeleke ukuba lube bukhali.
01 Idabi Liyalawula
I-e-commerce entsha yayikhe yaba yeyona ndlela iphambili kwihlabathi lamashishini.Kushishino, i-2012 ithathwa ngokuba "ngunyaka wokuqala we-e-commerce entsha," kunye namaqonga amakhulu afana ne-JD.com, i-SF Express, i-Alibaba, kunye ne-Suning eyenza awabo amaqonga amatsha.Ukuqala kwi-2014, kunye nokungena kwi-market market, i-e-commerce entsha yangena kwixesha lophuhliso olukhawulezayo.Idatha ibonisa ukuba izinga lokukhula kwenani lentengiselwano yeshishini lifikelele kwi-123.07% kulo nyaka kuphela.
Emva kweminyaka eliqela yophuhliso, kwavela umkhwa omtsha ngo-2019 ngokunyuka kokuthengwa kweqela loluntu.Ngelo xesha, amaqonga afana neMeituan Grocery, iDingdong Maicai, kunye noMissfresh zaqala iimfazwe eziqatha zamaxabiso.Ukhuphiswano belulubi ngendlela engaqhelekanga.Ngo-2020, ubhubhane unike elinye ithuba kwicandelo elitsha le-e-commerce, kunye nentengiso iqhubeka nokukhula kwaye amanani entengiselwano akhula.
Nangona kunjalo, emva kowama-2021, izinga lokukhula kwe-e-commerce entsha liye lacotha, kwaye ingeniso yetrafikhi yaphela.Iinkampani ezininzi ezitsha ze-e-commerce zaqala ukudilizwa, iivenkile ezivaliweyo, kwaye zanciphisa ukusebenza kwazo.Emva kweminyaka elishumi yophuhliso, uninzi lweenkampani ezitsha ze-e-commerce zisasokola ukwenza ingeniso.Izibalo zibonisa ukuba kwintsimi entsha ye-e-commerce yasekhaya, i-88% yeenkampani zilahlekelwa yimali, kuphela i-4% ikhefu, kwaye yi-1% kuphela enenzuzo.
Kunyaka ophelileyo bekwangumngeni kwi-e-commerce entsha, ngokuyeka rhoqo kunye nokuvalwa.U-Missfresh wayeka ukusebenzisa i-app yakhe, i-Shihuituan yawa, i-Chengxin Youxuan yaguqulwa, kwaye i-Xingsheng Youxuan yavala kwaye yabeka abasebenzi.Nangona kunjalo, ukungena ku-2023, kunye neFreshippo eguqula inzuzo kwaye i-Dingdong Maicai ibhengeza inzuzo yayo yokuqala ye-GAAP ye-Q4 2022, kunye ne-Meituan Grocery ephantse yaphuka, urhwebo olutsha lwe-e-commerce lubonakala lungena kwinqanaba elitsha lophuhliso.
Ebutsheni balo nyaka, i-JD Grocery yazisa ngokuzolileyo, kwaye uDingdong Maicai wabamba inkomfa yabathengisi, elungiselela imisebenzi emikhulu.Emva koko, iMeituan Grocery yabhengeza ukwanda kwayo eSuzhou, kwaye ngoMeyi, iTaocai yaphinda yabizwa ngokuba yiTaobao Grocery, yadibanisa inkonzo yosuku olulandelayo yokuzilanda iTaocai kunye nenkonzo yeyure yokuhambisa iTaoxianda.Ezi ntshukumo zibonisa ukuba ishishini elitsha le-e-commerce lenze utshintsho olutsha.
02 Ukubonisa ubuchule
Ngokucacileyo, ukusuka kubungakanani bentengiso kunye nembono yophuhliso yexesha elizayo, urhwebo lwe-e-entsha lubonisa ithuba elibalulekileyo.Ke ngoko, amaqonga amatsha amakhulu ahlengahlengisa ngokusebenzayo okanye aphucula uyilo lwamashishini kulo mmandla.
I-JD Grocery iQalisa kwakhona iiNdawo zokugcina iimpahla:ISangqa sokuThengisa safunda ukuba kwango-2016, i-JD.com yayibeke izicwangciso ze-e-commerce entsha, kodwa iziphumo bezincinci, kwaye uphuhliso ludikidiki.Nangona kunjalo, kulo nyaka, "ngomvuselelo" woshishino olutsha lwe-e-commerce, i-JD.com ikhawulezise uyilo lwayo kule ndawo.Ekuqaleni konyaka, i-JD Grocery yazisa ngokuzolileyo, kwaye kwakamsinya emva koko, iindawo zokugcina ezimbini zangaphambili zaqala ukusebenza eBeijing.
Iindawo zokugcina iimpahla zangaphambili, imodeli yokusebenza entsha kule minyaka yakutsha nje, yahlukile kwiindawo zokugcina iimpahla ezikude kubathengi besiphelo ngokuba zibekwe kufutshane noluntu.Oku kuzisa amava okuthenga angcono kubathengi kodwa kunye neendleko eziphezulu zomhlaba kunye nabasebenzi beqonga, yiyo loo nto abaninzi bethandabuza imodeli yangaphambili yokugcina impahla.
Kwi-JD.com, enenkunzi eyomeleleyo kunye nenkqubo yolungiselelo, ezi mpembelelo zincinci.Ukuqaliswa kwakhona kweendawo zokugcina iimpahla kuncedisana necandelo le-JD Grocery elalingafikeleleki ngaphambili eliziqhubayo, linika ulawulo olungakumbi.Ngaphambili, i-JD Grocery ibisebenza kwimodeli yeqonga edityanisiweyo, ebandakanya abathengisi beqela lesithathu njengeYonghui Superstores, iDingdong Maicai, iFreshippo, iKlabhu kaSam, iPagoda, kunye neWalmart.
Igrosari yaseMeituan Yandisa Ngobundlongo:Isangqa sokuThengisa sifunde ukuba uMeituan ukwakhawulezisile uyilo lwayo olutsha lwe-e-commerce kulo nyaka.Ukusukela ngoFebruwari, iMeituan Grocery iphinde yaqalisa isicwangciso sayo sokwandisa.Okwangoku, isungule amashishini amatsha kwiindawo zezixeko ezikwinqanaba lesibini njengeWuhan, Langfang, kunye neSuzhou, inyusa isabelo sayo sentengiso kurhwebo olutsha lwe-e.
Ngokumalunga neemveliso, iMeituan Grocery iyandise i-SKU yayo.Ngaphandle kwemifuno kunye neziqhamo, ngoku ibonelela ngeemfuno zemihla ngemihla, kunye ne-SKU edlula i-3,000.Idatha ibonisa ukuba uninzi lweendawo zokugcina iimpahla zaseMeituan ezisanda kuvulwa ngo-2022 yayiziindawo ezinkulu ezingaphezulu kwe-800 square metres.Ngokwe-SKU kunye nobungakanani bendawo yokugcina impahla, iMeituan ikufutshane nevenkile ephakathi ukuya enkulu.
Ngaphezu koko, i-Retail Circle yaqaphela ukuba kutshanje, i-Meituan Delivery ibhengeze izicwangciso zokuqinisa i-ecosystem yentsebenziswano yokuhanjiswa ngokukhawuleza, ngokubambisana neSF Express, FlashEx, kunye ne-UU Runner.Le ntsebenziswano, idibene nenkqubo ye-Meituan yokuhanjiswa kwayo, iya kudala uthungelwano olutyebileyo lokuhanjiswa kwabarhwebi, ebonisa umkhwa osuka kukhuphiswano ukuya kwintsebenziswano kushishino lokuhanjiswa kwangoko.
Igrocery yaseTaobao iGxila ekuThengiseni ngoko nangoko:NgoMeyi, i-Alibaba yadibanisa iqonga le-e-commerce lasekuhlaleni iTaocai kunye neqonga layo lokuthengisa elikhawulezayo iTaoxianda, iliphucula kwiTaobao Grocery.
Okwangoku, iphepha lasekhaya le-Taobao lizise ngokusesikweni indawo yokungena yeTaobao Grocery, ibonelela "ngokuhanjiswa kweyure enye" kunye "nosuku olulandelayo lokuzilanda" iinkonzo ezintsha zokuthengisa kubasebenzisi kwizixeko ezingaphezu kwama-200 kwilizwe liphela.Kwiqonga, ukudibanisa amashishini asekuhlaleni anxulumene nokuthengisa kunokuhlangabezana neemfuno zokuthenga zabathengi kunye nokuphucula ngakumbi amava abo okuthenga.
Ngexesha elifanayo, ukudibanisa amashishini asekuhlaleni anxulumene nokuthengisa kunokuphepha ngokufanelekileyo ukusasazwa kwezithuthi kunye nokunciphisa ukuhanjiswa kunye neendleko zokuthenga.Ngaphambili, intloko yeTaobao Grocery yathi esona sizathu sokudityaniswa kunye nokuphuculwa kukwenza iTaobao Grocery ifikeleleke, ihlaziyeke, kwaye ilungele abathengi.Ukongeza, kwiTaobao, oku kuphucula ngakumbi i-e-commerce ecosystem layout.
03 Umgangatho uhlala ugxile
Kwiminyaka embalwa edlulileyo, icandelo elitsha le-e-commerce lihlala lilandela imodeli yokutshisa imali kunye nokuhlutha umhlaba.Nje ukuba uncediso-mali lwehlile, abasebenzisi badla ngokubuyela kwiivenkile ezinkulu ezingasebenziyo.Ke ngoko, indlela yokugcina inzuzo ezinzileyo ibingumba ongapheliyo kwishishini elitsha le-e-commerce.Njengoko i-e-commerce entsha iphinda iphinda iphinde, iRetail Circle ikholelwa ukuba umjikelo omtsha wokhuphiswano ngokuqinisekileyo uya kutshintsha ukusuka kwixabiso ukuya kumgangatho ngenxa yezizathu ezibini:
Okokuqala, kunye neemarike zilawulwa ngakumbi, iimfazwe zamaxabiso azisafanelekanga kwindawo entsha yemarike.I-Retail Circle ifunde ukuba ukususela ekupheleni kuka-2020, i-State Administration for Market Regulation kunye ne-Ofisi yoRhwebo ikhuphe "izithintelo ezisithoba" ekuthengeni iqela loluntu, ukulawula ngokungqongqo ukuziphatha okufana nokulahlwa kwexabiso, ukudibanisa ixabiso, ukunyuswa kwexabiso, kunye nobuqhetseba bexabiso.Imiboniso efana “nokuthenga imifuno ngepesenti enye” okanye “ukuthenga imifuno engaphantsi kwexabiso lexabiso” ziye zanyamalala ngokuthe ngcembe.Ngezifundo ezidlulileyo ezifundiweyo, abadlali abatsha be-e-commerce abaphinda bangene kwimarike banokushiya izicwangciso “zexabiso eliphantsi” nokuba iindlela zabo zokwandisa zihlala zingatshintshi.Umjikelo omtsha wokhuphiswano uya kuba malunga nokuba ngubani onokunikezela ngenkonzo engcono kunye neemveliso ezikumgangatho ophezulu.
Okwesibini, ukuphuculwa kokusetyenziswa kuqhuba abathengi ukuba balandele ngakumbi umgangatho wemveliso.Ngohlaziyo lwendlela yokuphila kunye neepatheni zokusetyenziswa eziguqukayo, abathengi bayanda befuna lula, impilo, kunye nobuhlobo bendalo, ekhokelela ekunyukeni ngokukhawuleza kwe-e-commerce.Kubathengi abaphishekela ubomi obukumgangatho ophezulu, umgangatho wokutya kunye nokhuseleko luya lubaluleke ngakumbi, ukwandisa iimfuno zabo zemihla ngemihla zokutya.Amaqonga amatsha e-e-commerce kufuneka agxile kumava abathengi kunye nomgangatho wemveliso, ukudibanisa ngaphandle kweintanethi kunye ne-intanethi ngaphandle komthungo ukuze ugqame kukhuphiswano.
Ukongezelela, i-Retail Circle ikholelwa ukuba kule minyaka mithathu idlulileyo, ukuziphatha kwabathengi kuye kwahlaziywa ngokuphindaphindiweyo.Ukunyuka kwe-e-commerce ephilayo imiceli mngeni ye-e-commerce yemveli, ivula indlela yokuchaphazeleka ngakumbi kunye nokusetyenziswa kweemvakalelo.Iitshaneli ezithengisa kwangoko, ngelixa zijongana neemfuno zokusetyenziswa kwangoko, nazo zidlale indima ebalulekileyo ngexesha elikhethekileyo, ekugqibeleni bafumana i-niche yabo.
Njengommeli wosetyenziso olufikelelekayo kunye noluyimfuneko, ukuthengwa kwegrosari kunokubonelela ngetrafikhi ebalulekileyo kunye nokuhamba kwe-odolo kumaqonga e-e-commerce ajongene nokuxhalaba kwetrafikhi.Ngohlaziyo lweshishini lomxholo kunye nokuphindaphindwa kwekhonkco lokubonelela, ukusetyenziswa kokutya kwexesha elizayo kuya kuba yindawo yokulwa ephambili kwizigebenga.Ishishini elitsha le-e-commerce liza kujongana nokhuphiswano oluqatha ngaphambili.
Ixesha lokuposa: Jul-04-2024