Njengoko imarike isanda, abadlali abaninzi bangena ebaleni, kwaye imigaqo-nkqubo evumayo iqhubeka ivela, ikhawulezisa inguqu kwimarike ye-O2O yamayeza.
Kutshanje, inkampani ekhokelayo yokuhambisa i-SF Express ingene ngokusesikweni kwimakethi ye-O2O yamayeza. Inkonzo yonikezelo lwendawo ye-SF Express iye yasungula isisombululo esihlanganisiweyo se- "Intanethi + Ukhathalelo lwezeMpilo," equka iimeko ezimbini ezingundoqo zokusetyenziswa kwezonyango: izibhedlele ezintsha zamayeza kunye nezibhedlele ze-intanethi. Injongo kukuphucula umgangatho kunye nokusebenza kakuhle ngokusebenzisa i-multi-platform, imodeli yokugubungela ikhonkco epheleleyo.
Unikezelo olukhawulezileyo, njengemodeli ebalulekileyo kwicandelo lamayeza i-O2O, yeyona nto iphambili ekugxilwe kuyo kwiikhemesti kwintengiso entsha. Ngokwedatha yamva nje evela eZhongkang CMH, imakethi ye-O2O yamayeza ikhule nge-32% ukusuka ngoJanuwari ukuya ku-Agasti ka-2023, intengiso ifikelele kwi-8 yeebhiliyoni zeeyuan. Amaqonga afana ne-Meituan, Ele.me, kunye ne-JD alawula imarike, ngelixa iikhemesti eziphambili ezidweliswe njengeLao Baixing Pharmacy, i-Yifeng Pharmacy, kunye ne-Yixin Tang ziyaqhubeka nokomeleza kunye nokwandisa amajelo azo e-intanethi.
Kwangaxeshanye, imigaqo-nkqubo ikhawulezisa ngakumbi uphuhliso lweshishini. Njengoko bekuxeliwe nge-6 kaNovemba, iShanghai iqalise iinkqubo zokulinga iintlawulo zamayeza amiselweyo ngamaqonga okuhambisa ukutya. Amasebe afanelekileyo e-Shanghai anxibelelana ne-Ele.me kunye ne-Meituan, kunye neekhemesti ezininzi ezibandakanyiweyo kuvavanyo.
Kuxelwe ukuba e-Shanghai, xa u-odola amayeza kunye neleyibhile "yentlawulo ye-inshurensi yezonyango" nge-Meituan okanye i-Ele.me apps, iphepha liya kubonisa ukuba intlawulo inokwenziwa kwi-akhawunti yekhadi le-inshurensi ye-inshurensi ye-elektroniki. Okwangoku, kuphela iikhemesti ezineleyibhile "yentlawulo ye-inshurensi yezonyango" zamkela i-inshurensi yezonyango.
Ngokukhula okukhawulezileyo kwemarike, ukhuphiswano kwimakethi ye-O2O yamayeza luyakhula. Njengeqonga lesithathu likhulu lokuhanjiswa kwangoko eTshayina, ukungena ngokupheleleyo kweSF Express kuya kuba nefuthe elibonakalayo kwimakethi ye-O2O yamayeza.
Ukuqinisa uKhuphiswano
Nge-Douyin kunye ne-Kuaishou evulelekileyo ekuthengiseni amayeza kunye ne-SF Express engena kwimakethi yonikezelo lwamayeza ngoko nangoko, uphuhliso olukhawulezayo lwentengiso entsha yamayeza ngokuqinisekileyo lucela umngeni kwiivenkile zemveli ezingaxhunyiwe kwi-intanethi.
Ngokolwazi lukawonke-wonke, isisombululo esitsha sokuziswa kwamayeza e-SF Express sigubungela iimeko ezingundoqo zokusetyenziswa kwezonyango kwizibhedlele ezitsha zamayeza kunye nezibhedlele ezikwi-intanethi.
Ngokombono wamashishini athengisa amayeza, inkonzo yonikezelo lwendawo ye-SF Express idibanisa iinkqubo ezininzi, ijongana nemingeni yokusebenza kwamajelo amaninzi. Iqhelanisa nokusebenza kuwo onke amaqonga ahlukeneyo, kubandakanya amaqonga okuhambisa, amaqonga evenkile, kunye namaqonga e-e-commerce amayeza. Isisombululo sibonisa imodeli enomthamo omninzi kunye noqhagamshelo lokugcina kunye nokuhanjiswa, ukuncedisa iikhemesti ekuzaliseni kwakhona, ulawulo lwe-inventri, kunye nokuphelisa amanyathelo aphakathi ukuze kuphuculwe ukusebenza kakuhle.
Ngokubhekiselele kukhuphiswano olwandisiweyo kulungiselelo lwamayeza, umsasazi wamayeza eMzantsi China uxelele iintatheli ukuba iinkampani ezinkulu zamayeza ezifana neSinopharm Logistics, iChina Resources Pharmaceutical Logistics, iShanghai Pharmaceutical Logistics, kunye neJiuzhoutong Logistics zisabambe izikhundla eziphezulu. Nangona kunjalo, ukwanda kwamashishini olungiselelo lwentlalo, ngakumbi lawo amelwe yi-SF Express kunye ne-JD Logistics, ayinakungahoywa.
Kwelinye icala, ukwanda kokubandakanyeka kwamashishini amakhulu kwintengiso entsha yamayeza kuqinisa uxinzelelo lokusinda kuwo onke amaqela akwi-ecosystem. Iinkonzo zesibhedlele ze-intanethi ze-SF Express ziqhagamshela ngokuthe ngqo kumaqonga oxilongo kwi-intanethi, enikezela ngenkonzo yokuma enye “yokubonisana nge-intanethi + nokuhanjiswa kwamayeza angxamisekileyo,” ebonelela ngamava okhathalelo lwempilo olulungele ngakumbi nalusebenzayo.
Ukungena kwezigebenga ezifana ne-SF Express kwimarike yamayeza ye-O2O kukhawulezisa ukutshintshwa kweekhemesti zemveli ukusuka kwimveliso-engundoqo ukuya kwimodeli yokusebenza ephakathi kwesigulana. Xa ukukhula kweshishini kucotha, ukugxila kwitrafikhi yabathengi kunye nexabiso libaluleka. Umntu osebenza kwikhemesti eGuangdong uthe ngelixa iikhemesti zemveli zinokujongana nemiceli mngeni, zixhotyiselwe ngcono ukumelana nazo. Iikhemesti zoluntu zinokujongana neempembelelo ezinkulu ngakumbi.
Imarike Exineneyo
Ngaphandle kwemiceli mngeni ekhawulezayo ye-intanethi, iikhemesti zemveli ziphendula ngokusebenzayo. Kwishishini lokuthengisa amayeza, elifuna uphuhliso oluqhubekayo, indlela ye-intanethi ye-intanethi engena kwimarike ayikho imiqobo.
Ngo-Matshi 2023, i-Ofisi Jikelele yeBhunga kaRhulumente yathumela isaziso seKomishoni yoPhuhliso kunye noHlaziyo lweSizwe malunga ne "Amanyathelo okubuyisela kunye nokwandisa ukusetyenziswa," egxininisa uphuhliso olunamandla lwe "Intanethi + yezeMpilo" kunye nokuphucula izibonelelo ezahlukeneyo zenkonzo yezonyango.
Ukongeza kuphuculo oluqhubekayo lweenkqubo ze-intanethi, ukuhanjiswa kwamayeza ekupheleni kwenkonzo kuye kwaba yingqwalasela ephambili yokuphucula. Ngokutsho kwe "China Retail Pharmacy O2O Development Report" ekhutshwe nguMinet, kuqikelelwa ukuba ngo-2030, isikali se-pharmacy yokuthengisa i-O2O iya kuba ne-19.2% yesabelo semarike siphelele, sifikelele kwi-144.4 yebhiliyoni ye-yuan. Isigqeba sonyango lwezizwe ngezizwe sibonise ukuba ukhathalelo lwempilo yedijithali lunamandla amakhulu ophuhliso lwexesha elizayo, kwaye iinkampani kufuneka zimisele indlela yokusebenzisa ukhathalelo lwempilo yedijithali ukubonelela ngeenkonzo eziluncedo ngakumbi kwinkqubo yokuxilongwa kunye nonyango.
Ngenguqu yedijithali ibe yinto ehamba phambili, ukubekwa kwetshaneli epheleleyo kuye kwaba yimvumelwano phakathi kweekhemesti ezininzi. Iinkampani ezidwelisiweyo ezingene kwi-O2O kwangoko zibone intengiso yazo ye-O2O kabini kwiminyaka yakutshanje. Njengoko imodeli ikhula, uninzi lweekhemesti ezithengisayo zijonga i-O2O njengento engenakuphepheka yoshishino. Ukwamkela idijithali kunceda amashishini afumane iindawo ezintsha zokukhula kwikhonkco lokubonelela, ukuhlangabezana neemfuno zabathengi ezikhawulezayo, kunye nokubonelela ngeenkonzo ezichanekileyo zolawulo lwezempilo.
Iinkampani zamayeza ezisebenze kwangoko kwaye zatyala imali ngokuqhubekayo zibone intengiso yazo ye-O2O kabini kwiminyaka yakutshanje, kunye neenkampani ezifana ne-Yifeng, iLao Baixing, kunye ne-Jianzhijia ebonisa ukukhula okungaphaya kwe-200 yezigidi zeeyuan. Ingxelo yemali ye-Yifeng Pharmacy ye-2022 ibonisa ukuba ineevenkile ezingaphezu kwe-7,000 ezisebenza ngokuthe ngqo ze-O2O; Ikhemesti yaseLao Baixing nayo ineevenkile ezingama-7,876 ze-O2O ekupheleni kuka-2022.
Abangaphakathi kwishishini babonisa ukuba ukungena kwe-SF Express kwimarike ye-O2O yamayeza kunxulumene nemeko yayo yangoku yeshishini. Ngokwengxelo yemivuzo ye-Q3 ye-SF Holding, ingeniso ye-SF Holding kwi-Q3 yayiyi-64.646 yebhiliyoni ye-yuan, kunye nenzuzo efunyenwe kwinkampani engumzali ye-2.088 yeebhiliyoni zeeyuan, ukunyuka konyaka-ngonyaka kwe-6.56%. Nangona kunjalo, zombini ingeniso kunye nenzuzo yenzuzo kwiikota ezintathu zokuqala kunye ne-Q3 ibonise ukwehla konyaka.
Ngokwedatha yezemali ekhoyo esidlangalaleni, ukuhla kwengeniso yeSF Express kubalelwa ikakhulu kukubonelela ngeenkonzo kunye noshishino lwamazwe ngamazwe. Ngenxa yokuhla okuqhubekayo kwemfuno yothutho lwamazwe ngamazwe kunye nolwandle kunye namaxabiso, ingeniso yoshishino yehle ngama-32.69% unyaka nonyaka.
Ngokukodwa, ishishini le-SF Express libandakanya ubukhulu becala lolungiselelo kunye nekhonkco lokubonelela kunye noshishino lwamazwe ngamazwe. Umyinge wengeniso yeshishini elikhawulezayo uye wehla kule minyaka mithathu idlulileyo. Ngo-2020, 2021, kunye no-2022, ingeniso yeshishini elikhawulezayo lalibalelwa kwi-58.2%, 48.7%, kunye ne-39.5% yengeniso yeSF Express iyonke, ngokulandelelana. Lo mlinganiselo unyuke waya kuma-45.1% kwisiqingatha sokuqala salo nyaka.
Njengoko ingeniso yeenkonzo zemveli iqhubeka nokuwohloka kwaye imboniselo yezothutho ingena kwinqanaba elitsha "leemfazwe zexabiso," iSF Express ijongene noxinzelelo lokusebenza. Embindini wokhuphiswano oluqatha, iSF Express ijonga amathuba amatsha okukhula.
Nangona kunjalo, kwimakethi egcweleyo ye-O2O yokuhanjiswa kwamayeza kwangoko, nokuba i-SF Express inokubamba isabelo semakethi kwizigebenga zeshishini ezifana ne-Meituan kunye ne-Ele.me ihlala ingaqinisekanga. Abangaphakathi kwishishini bacebisa ukuba iSF Express ayinanto ilungileyo kwitrafikhi kunye namaxabiso. Iiplatifti zomntu wesithathu ezifana neMeituan kunye ne-Ele.me sele zihlakulele imikhwa yabathengi. "Ukuba iSF Express inokubonelela ngenkxaso kumaxabiso, inokutsala abanye abathengisi, kodwa ukuba ifumana ilahleko yexesha elide, imodeli yeshishini elinjalo kuya kuba nzima ukuyigcina."
Ukongeza kula mashishini akhankanywe ngasentla, i-SF Express ikwabandakanyeka kwi-cold chain logistics kunye ne-e-commerce ephilayo, ekungekho kuzo eye yadlula i-10% yemisebenzi yayo iyonke. Zombini ezi ndawo zijongene nokhuphiswano olomeleleyo oluvela kwintshatsheli efana ne-JD kunye ne-Meituan, nto leyo eyenza indlela ye-SF Express yempumelelo ibe ngumngeni.
Kushishino lwanamhlanje olukhuphisanayo lwezothutho, olungekafikeleli kwincopho yalo, iimodeli zoshishino ziyavela. Iinkonzo zodwa zemveli zizodwa azisanele ukugcina ukhuphiswano. Ukufumana isabelo semakethi, iinkampani zidinga iinkonzo ezisemgangathweni ezahlukeneyo. Nokuba iinkampani zothutho zingenza imali kwiindlela ezintsha ezisakhulayo zabathengi ukuze zenze amanqaku amatsha okukhula komsebenzi lithuba kunye nomngeni.
Ixesha lokuposa: Aug-21-2024