Kutshanje, uphando lwe-Iimedia lukhuphele i "2023 Chinal Chinack Pronetion Ingxelo yokutya." Kwingxelo, uphando lwe-Iimedia lubonelela ngohlalutyo olunzulu lwelizwe langoku lomzi-mveliso we-snack olwenziwe ekhaya kunye nokuziphatha kwabathengi. Ngokwedatha, ubungakanani bentengiso ye-China i-China Ngemikhwa emitsha ekutshoneni kweTyelelo, ukuqhubela phambili kwitekhnoloji ye-chain ebandayo, kunye nokunyuka kwe-E-Commerce EyAling, iMakethi ye-Snack ye-Frozen kulindeleke ukuba iqhubeke ukukhula kwayo.
Kule meko, iindlela zophuhliso kunye neendlela zombini ezinamashishini okutya okukhawulezileyo zokutya kunye neempawu ezisahlumayo ze-Snack ziphawuleka ngokukodwa. I-ratical yemveli igubungela njani izibonelelo zayo ngokufanelekileyo ukucwangcisa iimveliso zabo ngokufanelekileyo? Kwaye i-brands evelayo isebenza kwaye iphuhlise njani intengiso yeemarike zabathengi ezintsha ngeemveliso ezisemgangathweni? Le ngxelo inika iimpendulo kule mibuzo.
Ukuqhuba uphuhliso lweshishini lokuqhuba nge-R & D kunye nemveliso
Njengamakhulu amabini kwicandelo lokutya lemveli lemveli, ukutya kweSynear lixhomekeke kwiNkqubo yayo yokuBonelela, isebenza iziseko zemveliso ezintlanu e-China kunye nemveliso yonyaka engaphezulu kwe-900,000 yokutya okuphezulu. Ukutya kuka-Anway, ngamanyathelo amapheutha ama-55 avunyiweyo kunyaka omnye, kuqhuba inguqu yophawu kunye nokuphuculwa kwemveliso yayo eyomeleleyo ye-R & D. Ngeli xesha, i-piger evelayo ye-tiger ye-tiger igxile kwi-R & D kudidi lwe-fricking, i-birts, i-birts, i-paratha, kunye ne-roble yonyaka igqitha kwi-RMB enye ye-RMB. Ngo-2022, i-Royal Tiger ikhusele isikhundla sayo njenge "inkosi ye-frozen snacks" enentengiso ephezulu kwi-Intanethi kwi-Snackn Snackn Snackn, ephethe isabelo sentengiso.
Ukusuka kwi-R & D kwimveliso eqinileyo, iinkampani zokutya eziqengqelekayo zemveli kunye neempawu eziphumayo ze-snacks ezivuthayo zisebenzisana ukutyhala imida yodidi lwe-snackn snackn kwaye ifikelele kwinqanaba lomgangatho. Ngaphantsi kwempembelelo yezi brand, ishishini le-froclen snack libone ukukhula okukhawulezayo. Idatha ibonisa ukuba i-97% yabaphenduli ithenge ukutya okunemiqalo, nge-75.9% ekuthenge i-snacks ye-frozen-kude kakhulu i-spacks engaphezulu kwamanqanaba okuthenga okuziimbiza. Inzonzobila yabathengi enyukayo yokutya okuziikhwele ikhethe iqhekeza eliphezulu ngaphakathi kweshishini lokutya eliqaqambileyo.
I-Innovation efanelekileyo kunye ne-R & D: Iimpawu zokuphucula umgangatho wobomi
Ngokuphumelelayo kokuqhubeka kwezinto ezintsha, uninzi lokutya okuphezulu lufumana ingqalelo. Kwimveliso eyaziwayo kakuhle njenge-paratha kunye ne-rimed isoseji yezinto ezithandwayo ezifana neqanda, ukungqengqa inkukhu, kunye neepizzas, uluhlu lwezinto ezahlukeneyo zokukhetha abathengi. Ngaphandle kolawulo lweLiko loPhuculo, eyona nto iphambili kwimveliso egqithisileyo iba yinto ephambili kuphuhliso lwe-frient. Umzekelo, i-Royal Tiger ikhupha uthotho lweesoseji ezintandathu ezisusiweyo, kubandakanywa neesoseji ze-rispy, iisosi ezingenasitatshi, i-isoseji yenyama entsha, i-ijusi yenyama, kunye neperisi ibonelela ngeendlela eziphambili zabathengi. Ukuphalaza ileyibhile yokuba "monotonous," izidlo ezinamafutha aqaqambileyo zithatha umfanekiso "osisityebi kwaye uqhuba" ngemveliso eqhutywa ngeBrand.
Kwelinye icala, ukukhula ngokukhawuleza kwetekhnoloji ye-chain ebandayo kunye nezinto ezibandayo zivumele ukoyisa ixesha kunye nokusikelwa umda kwendawo, ukufikelela kwiitafile zabathengi. Ukutya kuka-Anway, "inkosi yokutya okuqaqambileyo," idluliselwa kunye nee-otms ukufezekisa ulawulo lwedijithali lothutho, ekwandiseni ukhuphiswano lwemveliso. I-Royal Tiger, "uKumkani weFrozeks," isuse inkqubo ye-12 kwilizwe lonke kwaye yazakhela inkqubo yayo yokuphela kwedigital, yazalisa inzala yalo yedijithali, ukunika amandla okulandelelana ngenjongo yokwenziwa kwenkqubo kunye nokuboniswa kwedatha. Ukukwazi ukukhawuleza ukudibanisa imeko yokusetyenziswa kwendlu engenamakhaya kunye nokuphucula umgangatho wobomi sisizathu esiphambili se-curzen snacks ukuphumelela ubabalo lwaBathengi abaqhuba kakuhle.
Namhlanje, izidlo ezinamafutha aqaqambileyo ziye zaba yimbonakalo entsha ekusetyenzisweni kokutya kuzwelonke, zibonisa ukutsiba okubanzi kokutya okuphezulu kwe-Chinese ngokweetekhnoloji, inkcubeko kunye nesayensi. Kwixesha elizayo, ishishini le-fnackn snack lilindeleke ukuba lingenise ixesha 'loDeknoloji Uvelisi, ukuphuculwa komgangatho, ukuxhotyiswa kwetekhnoloji kunye nophuhliso lwe-flavourc. " Ngaphandle kweempawu zemveli njengoSynear kunye ne-ANJAY kunye neempawu ezikhulayo njenge-tiger ye-tiger, ngakumbi kwaye ngakumbi kwaye ngakumbi kwaye ngaphezulu kuya kuqhubeka nokuvavanya amacandelo amaninzi eqadi.
IXESHA LOKUQALA: AUG-22 ukuya ku-2424