Ukuhanjiswa kweVolume kuyenyuka, iNkukhu yaseDezhou eBraised ingena kwiXesha lokuHanjiswa kwePeak

Kutshanje, kumzi-mveliso we-Shandong Dezhou Braised Chicken Co., Ltd. (emva koku kuthiwa yi "Shandong Dezhou Braised Chicken"), umthumeli we-SF Express uZhang Dianchao ovela kwiSebe lezoShishino leNdlela yeYunivesithi uxakeke kangangokuba akakwazi ukuphakamisa intloko yakhe. .“Ngexesha loMnyhadala oPhakathi kwekwindla, umthamo wemihla ngemihla weShandong Dezhou Braised Chicken uye wanyuka, uphantse waphinda kathathu ngosuku olunye,” utshilo uZhang Dianchao ngolonwabo ngelixa exakekile epakisha iibhokisi zesipho zeDezhou Braised Chicken ukuze zihanjiswe.“Ukongezelela kwinkuku eqhotsiweyo, ivenkile yethu ikwafumene yaza yathumela iimocakes ezininzi, iti nezinye izipho kutshanje.”

Unyaka ngamnye ngexesha le "Double Festival", umthamo weephakheji ze-courier ubona ukwanda okukhulu, kwaye kulo nyaka akukho nto.Ngokutsho kwe-Dezhou Post Administration Bureau, ukususela ngoSeptemba, ishishini leposi kunye ne-courier e-Dezhou lingene kwixesha layo eliphezulu."Idatha yokubeka iliso ibonisa ukuba umthamo wokuhanjiswa kweDezhou Braised Chicken uye wanda ngokukhawuleza kwiminyaka yamuva.Njengoko 'uMnyhadala oMbini' usondela, umthamo wokuhanjiswa kweenkampani ezahlukeneyo zeposi kunye neekhuriya ufikelele kumanqanaba amatsha," utshilo uLiu Wenyong, ilungu leqela leqela kunye nosekela mlawuli we-Dezhou Post Administration Bureau.Kwiminyaka yakutshanje, i-Dezhou Bureau iphonononge ngokunzulu izixhobo zemveliso yezolimo ezikhethekileyo zalapha ekhaya, ikhuthaza ukudityaniswa kweenkampani zothutho kunye ne-e-commerce kunye noshishino olukhethekileyo lwemveliso yezolimo, inceda inguqu yasekhaya ukusuka "kukwazi ukuphuma" ukuya "kukwazi ukuphuma. kakuhle,” ngaloo ndlela inceda uphuhliso loqoqosho lwasekuhlaleni.

Ukulungiselela i-Delivery Peak

I-Dezhou Braised Chicken sisidlo sakudala kwi-Shandong cuisine, kwaye ubuchule bayo bokulungiselela lilifa lenkcubeko elingaphathekiyo lesizwe.EDezhou, kukho amashishini amaninzi ebraised brand yenkukhu, kuquka iShandong Dezhou Braised Chicken, Xiangsheng, Yongshengzhai, Shaxiaoer, kunye neLiji.I-Shandong Dezhou Braised Chicken luphawu lwemveli olwaziwayo lwaseTshayina kunye nenkampani yokuqala yokuvelisa inkukhu eqhotsiweyo ukuhambisa igumbi layo lokusebenzela kwindawo yokusebenzela yemveliso.

Ngenjikalanga yomhla we-19 kuSeptemba, kucweyo lwezothutho lwaseShandong Dezhou Braised Chicken, abasebenzi babexakekile bepakisha iimveliso zenkuku eqhotsiweyo kwaye bencamathisela iilebhile zekhuriya kwipakethe yangaphandle.

“Okwangoku, sineevenkile ezithengisayo ezisemthethweni kumaqonga e-e-commerce afana neTaobao, iDouyin, kunye nePinduoduo.Intengiso yethu iphezulu ngexesha lokunyuswa kwe-e-commerce efana ne-'618,' 'Double 11,' kunye neeholide zesiNtu ezifana noMnyhadala waseNtwasahlobo, uMnyhadala weSikhephe seDragon, kunye noMnyhadala waseNkwindla.Rhoqo ngonyaka, sithumela ama-700,000 ukuya kuma-750,000 eepakethe zenkukhu eqhotsiweyo ngeenkampani ezinkulu zekhuriya ezifana neChina Post, SF Express, STO Express, YTO Express, kunye neZTO Express, ”utshilo uZhang Shanshan, umphathi wesebe le-e-commerce eShandong Dezhou Braised. Inkukhu.Ngamaxesha onyaka aphezulu, inkampani isebenza kwaye ivelise iinkukhu eziyi-100,000 yonke imihla, ithumela iipakethe ezingama-5,000 ngosuku ngekhuriya.

Ecinga ngophuhliso lohambo lwabo lwe-e-commerce, uZhang Shanshan ukhankanye ukuba iimfuno zeenkonzo zonikezelo olucacileyo kumaqonga amakhulu e-e-commerce ziye zanda kwiminyaka yakutshanje.Ngaphambili, okoko nje ukuhanjiswa kwakufunyenwe, kwakulungile.Ngoku, inyathelo ngalinye ukusuka ekufakeni iodolo ukuya ekuyifumaneni lithatha ixesha,” ucacise watsho.“Ekuqaleni, ngexabiso elincinci lentengiso ye-intanethi, abathumeli beencwadi babezipakisha ngokwabo iimveliso kwaye bazithumele kwiivenkile zabo.Ngoku, ngokwanda kweshishini kwi-Intanethi, iinkampani zethu zekhuriya zamahlakani ziye zaphucula iinkonzo zazo ngokuthe ngcembe.Oko sathi saqalisa ukuqokelelwa kwekhuriya kwindawo yethu, abahambisi beencwadi batyelela umzi-mveliso wethu kanye ngemini, kwaye ngamaxesha onyaka axakeke kakhulu, bamiswa apha ubusuku nemini, kunye neelori zokuhambisa eziqhagamshelwe ngokuthe ngqo kumgca wemveliso ukwenzela ukuthunyelwa ngokuqhubekayo.Okwangoku, iSTO Express kunye neYTO Express ziphethe uninzi lwezinto ezithunyelwayo. ”

U-Liu Wenyong uthe iDezhou Braised Chicken yiprojekthi ekumgangatho wegolide kwiinkonzo zale mihla zothutho lwezolimo.Ukuqinisekisa umgangatho wenkonzo, i-Dezhou Bureau ikhuthaza iimodeli zeenkonzo ezahlukeneyo kunye neemveliso ezivela kwiinkampani zekhuriya ezifana ne-SF Express, i-JD Logistics, kunye ne "Tongda System" ukuhlangabezana neemfuno ezahlukeneyo zokuhanjiswa kwemveliso.Ukongeza, i-Dezhou Bureau ikhuthaza ngenkuthalo iinkampani zekhuriya ukuba ziphonononge nzulu izixhobo zeshishini lasekhaya kwaye zivelise izinto ezintsha kuphuhliso oludibeneyo.Kutshanje, i-SF Express kunye ne-Shandong Dezhou Braised Chicken ngokudibeneyo babambe ukhuphiswano lwentengiso oluthe ngqo kwi-intanethi, oluye lwakhawulezisa ukukhuthazwa kweemveliso ezigqwesileyo ezivela eDezhou,” wongeze watsho.

Ukwandiswa kwamanqaku okuQokelelwa kweePasela

Ngenjikalanga yomhla wama-20 kuSeptemba, eDezhou Braised Chicken Food City, imfumba yeebhokisi zezipho zeDezhou Braised Chicken zenza iintaba ezincinci, kwaye iikhuriya ezine zeSF Express zazixakekile zipakisha, zilayisha, kwaye zithutha iipasile zibuyela kwiivenkile zazo.Le ndawo yokuqokelela yokwexeshana yasekwa yiSF Express eDezhou ngokukodwa ngexesha lokuhanjiswa kwencopho ngexesha “loMnyhadala oMbini,” kukho iikhuriya ezine eziqokelela iipasile imini yonke.

“Ebudeni beeholide, abathengi abathenga inyama yenkukhu eqhotsiweyo kwivenkile yethu badla ngokuyithumela kwezinye iindawo.Kulo nyaka, aba bathunywa be-SF Express beze kubonelela ngenkonzo yendlu ngendlu.Abathengi bathenga kwaye bashiye iipakethi emnyango, kwaye abathumeli bajongana nokupakisha kunye nokuthumela, oko kusinceda kwiingxaki ezininzi, ”utshilo umsebenzi waseDezhou Braised Chicken Food City.

IDezhou ineevenkile ezininzi ezisebenza ngokuthe ngqo okanye ezikhethekileyo ezithengisa inkukhu eqhotsiweyo kunye nezinto ezikhethekileyo zalapha ekhaya.Kwiiveki ezintathu ezikhokelela kuMnyhadala we-Mid-Autumn, i-SF Express e-Dezhou yaphucula iinkonzo zayo ukuze ihlangabezane neemfuno zokuthumela kunye nokuhanjiswa ngokumisela iindawo ezizinzileyo zokuqokelela kunye nabasebenzi beselula abasebenza kwiinkukhu eziqholiweyo ezisebenza ngokuthe ngqo okanye kwiivenkile ezizodwa, ezibonelela kwindawo. ukupakisha kunye neenkonzo zokuqokelelwa ukuququzelela ukuhanjiswa kweevenkile.UZhang Caiwang, umphathi weshishini kwindawo yaseLingcheng yeSF Express, uthe, “Kulo nyaka, siseke iindawo zokuqokelela ezingama-32 kule ndawo.Kwiingingqi ezinoxinzelelo oluphezulu lweevenkile ezisebenza ngokuthe ngqo okanye ezikhethekileyo, i-akhawunti yenkukhu eboshiweyo ubuncinane i-30% yeepasile kwindawo yokuthengisa.Xa kuthelekiswa nexesha elingekhoyo, umthamo wokuhanjiswa unyuke phantse kalishumi.”Ukwathe aba bathunywa basebenzisa izinto ezikhethekileyo zokupakisha, eziquka iibhokisi, amaqamza, neepakethe zomkhenkce, ukuze kuthintelwe umonakalo nokonakala kwezinto.

Ukuhanjiswa kwezipho zeHolide kufuna ukusebenza okuphezulu, ukuphakamisa iimfuno zokuhanjiswa kwangoko kunye nokuzaliseka kokuphela ukuya ekupheleni.U-Tan Yingying, intloko ye-SF Express Jinan yeSithili e-Shandong, uthe i-SF Express, isebenzisa inethiwekhi yayo eguquguqukayo kunye nomthamo wezothutho, isebenzisa "indlu yokugcina yokugcina + ukuhanjiswa kwekhaya kwangoko" imodeli yenkonzo yokuqinisekisa "imayile yokugqibela" ezixekweni, ifezekisa " ukuhanjiswa kwesiqingatha sosuku" kunye "nokuhanjiswa kweyure" ukufumana izipho zeholide njengenkukhu eqhotsiweyo kubathengi ngokukhawuleza okukhulu.

"Ukongezelela kwi-'Double Festival,' sikwalungele kakuhle ukukhushulwa okukhulu okufana ne-'Double 11′ kunye ne-'Double 12,' kwaye sijonge phambili ukwenza umsebenzi omkhulu," wongezelela uZhang Caiwang.


Ixesha lokuposa: Jul-15-2024