Ukukhwela amaza: Umdibaniso we-B2B kunye ne-B2C kwiilogi ezibandayo-ezimele ukuzinceda?

Imakethi yangoku ye-chain ebandayo e-China e-China inika imeko ye-paradoxical: Yiyo zombini "kubanda" kwaye "kushushu."

Kwelinye icala, uninzi lwabadlali bentengiso bachaza imakethi 'njengokubandayo, "ngeendawo zokugcina ezibandayo kunye nezinye iinkampani ezisekwe kakuhle ngaphandle kweshishini. Kwelinye icala, imarike iyaqhubeka ikhula, kunye neenkampani ezikhokelayo zinika ingxelo eyomeleleyo. Umzekelo, izinto ze-jeke zifezekise ukunyuka kwemali eyi-33.9% kwingeniso yokubanda ngo-2023, ukugcina ngaphezulu kwe-30% ukukhula kweminyaka emithathu ngokulandelelana - ngaphezulu komndilili wecandelo.

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1. Ukukhula kwenqanaba le-B2B kunye ne-B2C indibaniselwano ye-chain ebandayo

Imeko ebonakala iphikisanayo yeshishini le-chain ebandayo isuka kwi-monismart yolwakhiwo phakathi kokunikezelwa kunye nemfuno.

Ukusuka kwimbono yoNcedo, imakethi ijongiwe ngaphezulu, kunye nokugcina ababandayo kunye nokusebenza kwetrakhi yelori ephumayo. Nangona kunjalo, indaleko yeendlela zokuthengisa izitshati ikhokelele ekutshintsheni kwemfuno. Ukunyuka kwe-e-Commerce kunye ne-Omniannelnels kuqhuba isidingo seenkqubo zezinto ezinokusebenzela abathengi be-B2B kunye ne-B2C kwindlu enye yendawo yokuhlala.

Ngaphambili, imisebenzi ye-B2B kunye ne-B2C yaphathwa ngeenkqubo ezahlukeneyo zempahla. Ngoku, amashishini ayakhula ngakumbi ekuhlanganiseni kwezi ndlela ukwenza lula ukuphatha kunye nokunciphisa iindleko. Olu tshintsho lunyukele imfuno yababoneleli ngempahla ekwaziyo ukuphatha iimfuno ezahlukeneyo.

Iinkampani ezifana ne-veke ziphendulwe ngokwazisa iimveliso ezinje nge-BBC (ishishini-ukuya kwi-Shiner-Fish-to-Toner) kunye ne-UVED WOROUSH (I-DOROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUROUSH). Imodeli ye-BBC ibonelela ngeenkonzo ezidityanisiweyo kunye neenkonzo zokusasaza kumashishini njengokutya, i-gorigeges, kunye nentengiso, ukubonelela ngemini elandelayo Ngeli xesha, i-intanethi idibanisa ii-odolo ezincinci ezinikezelwa ngokukuko, ukulungisa isidingo se-frequency ephezulu, ukuthunyelwa okuphantsi.

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I-2. I-chain ye-chain ebandayo

Ngelixa "ukubanda" kubonisa imiceli mngeni abajamelana nabadlali abancinci, "i-" ishushu "ibonisa amandla omeleleyo akhule.

Imakethi ye-China ebandayo ye-China ebalekayo isuka kwi-¥ 280 yezigidigidi ngo-2018 ukuya kwi-the 2060 yezigidigidi ngonyaka we-2023, enenqanaba lokukhula minyaka le (i-chagr) elingaphezulu kwe-15%. Ngexesha elinye, isikhundla sogcino esibandayo senyuka ukusuka kwizigidi ezili-130 ze-cuible ukuya kwiimitha ezingama-240 iimitha, kwaye inani leelori zefriji linyuka ukusuka nge-180,000 ukuya kwi-460,000.

Nangona kunjalo, imakethi ihlala ihlulwe ngokuthelekiswa noqoqosho oluphucukileyo. Ngo-2022, iinkampani ezibandayo ze-chain ezibandayo e-China zibala kwi-14.18% yentengiso, ngelixa iinkampani ezintlanu eziphezulu kwi-US 63.4% yemarike yogcino ebandayo. Oku kuphakamisa ukuba ukudityaniswa akunakuphepheka, kwaye iinkokheli zeShishini sele zisavele.

Umzekelo, i-chake logistics isandula ukusayinelwa ngokubambisana ngobuchule kunye ne-SF ukubonisa intsebenziswano kuburharha bokungena kwi-Loun Logistics, isayine i-Shirt's fudy ukuya kumdibaniso omkhulu.

Ukuphumelela kwiShishini leChain eliBandayo, iinkampani kufuneka zifezekise uxinano olu-oda oli-oda lokuxhasa ukwandisa ukusetyenziswa kwezixhobo kunye nokuqinisekisa umgangatho weenkonzo ozinzileyo. Izinto ezilungiselelwe, kunye nezakhono zayo ezimbini ezihamba ngendlela kunye nolawulo lokuthengwa kwempahla, zikwindawo efanelekileyo. Inethiwekhi yayo ebanzi ibandakanya iipaki zezinto ezingaphezu kwe-170 kwizixeko ezingama-47, ezinamancedo ama-50 anikezelweyo. Ngowama-2023, inkampani yasungula iiprojekthi ezisixhenxe ezibandayo ezibandayo, ukongeza iimitha eziyi-1.5 zeemitha zendawo enokuphinda ihlawulwe nge-77%.

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I-3. Indlela yokukhokela

I-VANKE LOLDICS Ijolise ekuphelisweni kwemodeli yeHuawei yoLawulo oluqhubekayo nolawulo olusebenzayo. Ngokutsho kukaSihlalo Zhang Xu, inkampani ingena kwinguqu ebalulekileyo, yamkela imodeli yeshishini egxile kwimveliso emiselweyo, enesikhafu kunye nenkqubo yokuthengisa efanelekileyo.

I-Giants yexesha elizayo ye-tuin ye-phun ezibandayo iya kuba yile zidibanisa izixhobo eziphakathi kunye nezakhono ezihlanganisiweyo zenkonzo. Njengoko uluhlu lwe-chake lukhawulezisa utshintsho lwayo, kucacile ukuba sele lingaphambi kogqatso lokudityaniswa kwemveliso.

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