NgoSeptemba 26, 2022, uShanghai Ziyan Ukutya iCo., Ikhowudi yesitokhwe: 603057) Idweliswe ngempumelelo kwiBhodi ephambili yeShanghai. Lo msitho uphawula ukungena kwe-ziyan ukutya, uphawu olukhokelayo kudidi lwenkukhu etshisiweyo, kwimarike yesitokhwe, ukudala imeko entsha yokhuphiswano kunye neemveliso ezintathu zedada. Ukutya kukaZiyan ke ngoko kwaba ngumdlali wesine obalulekileyo kumzi-mveliso wokutya okhethiweyo kwaye okokuqala kwicandelo le-suriona elisecaleni, ukuseka "intsika" ezine "enamandla emarikeni.
Kwinyanga ephelileyo, ukutya kwe-ziyan kukhokelele iNgxelo yayo engama-2023 ye-SEMI-yonyaka, ukurekhoda i-Internation Yuan, unyaka we-6.48%, kunye nenzuzo ye-Yuan ye-185.11% ngonyaka. Ngoku, unyaka ngamnye emva koluhlu lwayo, olu phawu lwaminyaka u-34 luyaqhubeka nokubonisa okomeleleyo.
Ngokutsho kwentshayelelo esemthethweni ye-Brand, iZiyan ivela eSichuan, ephuhliswe eJiangsu, yandise ilizwe lonke. Ngo-2000, ukutya kweziIyan kufakwe kwimakethi yeShanghai, kwaye kunyaka olandelayo, inani leevenkile zigqithile kwi-500, egubungela i-jiangsu, zhejiang, kunye nemimandla ye-shanghai. Ngo-2003, uZiyan wandisiwe kwimarike esembindini yaseChina, eqhubeka ephucula uphawu. Ngo-2008, inani le-ziyan yokutya igqitha kwi-1 000, ifikelele kunikezelo olugcweleyo olupheleleyo lweemveliso zalo. Ngo-2014, i-Ziyan Baiwei inkukhu ivulwe i-franch, yandisa ngokukhawuleza inani leevenkile. Okwangoku, ukutya kwe-ziyan kune-6,100 ivenkile ye-chain phantsi kwe "Ziyan Baiwei" inkukhu, igubungela izixeko ezingaphezu kwama-20 kwintengiso ye-rional arh esecaleni kwesitya se-China e-Chinated.
Ukuma ngokuchanekileyo ukusuka ekuqaleni: ukungena kwicandelo elizinzileyo neliphezulu
Njengodidi oluphakathi kwi-cuisine yaseTshayina, incasa yokutya ye-survory yokutya yenza ukuba kungabi nakuphikiswa kubathengi abaninzi. Okwangoku, ukutya okuthengisiweyo kukhutshwa ikakhulu "sisitya secala" sokutshintshwa ngokutya kunye "nokutya" ukutya. Owangaphambili abekwe njengesitya esibandayo kwizidlo eziphambili, ngelixa le yokugqibela isebenza njengendawo yokuzonwabisa.
Xa kuthelekiswa nokutya "ukutya okuthe tye", "isidlo sasecaleni" Ukutya okuthe tye kubonisa amandla anezinto ezintathu eziphambili. Okokuqala, kubaluleke kakhulu kubathengi, njengemfuno "yesitya secala" ukutya okuthe tye kungaphezulu kwaye rhoqo ngexesha lokutya kwemihla ngemihla. Okwesibini, isetyenziswa kwiimeko ezingakumbi, kuquka iindibano zosapho, ukudlela ngaphandle, ezinzulwini zobusuku, kunye nezinto zokuhamba. Okwesithathu, kubhenela kwidemmisi ebanzi, kubandakanya amadoda, abafazi, abantwana kunye nabantu abadala.
Isithintelo sokungena kwi "dish dish" i-subment yokutya iphakamile iphezulu kunelo "snack" entlungwini. Izinto ezifunekayo kwi-craftsmannipment, incasa, ubutsha, kunye nezakhono zokubonelela ziqinisekisa umgangatho ozinzileyo wemveliso, efumana ukuthembana kwabathengi.
Inkukhu yeZiyan Baiwei ichonge eli thuba lentengiso elibalulekileyo ukusuka ekuqaleni, libeka "dish" yecala "eselwandle. Esi sicwangciso senqanaba lobuchule sijamelana nokhuphiswano oluncinci kwaye linika amandla amakhulu. Kwisiqingatha sokuqala salo nyaka, uZiyan waqhubeka nokufumana i-incrich kwaye enyuse umgca wayo wemveliso. Ukongeza ekwandiseni izitya ze-sumin ezifana ne-fuqi, inkukhu ye-baiwei, kunye ne-hiyan goose, i-hispy yeenyawo, i-crispy yeenyawo, kunye ne-cridy yenkukhu, ifumana ingxelo entle. Inkolelo yentengiso yemali enkulu ibonisa amandla amakhulu entengiso "yesitya secala" entshukumo yokutya.
Ukupheka kwiimfuno zentengiso: Iimveliso ezintsha njengeyona miqobo iphambili, iimveliso eziphathekiweyo zangaphambi kokuba zifakwe
Njengoko iindlela zabathengi zokutshintsha, kukho ukugxininiswa okukhulayo kwi-parpation, umgangatho, kunye nokuphila kwemveliso. I-Ziyan Baiwei inkukhu, eyaziwa ngokuba yi-leshathan-spin yemveli yaseSichuan, iyaqhubeka nokufaka isiseko sezitya ezidlulileyo, ezidibanisa iincasa ezivela kwiSichuan, i-guangdong, noHunan. Inkampani igxile kubugcisa bomsebenzi kunye nomgangatho ukwenza izitya ezisemgangathweni eziphezulu.
Ukuqonda ukuba abantu abaselula bakhetha ukutya ngokukhawuleza nangokuncedayo, uZiyan kuye kwenzeke kwimarike yokutya ephekiweyo. Ukuqhubela amandla ayo kuphuhliso lwemveliso, ulawulo lomgangatho, ulawulo lwentengo, iindlela zokuthengisa, kunye nolawulo lolwazi, uZiyan uneqela layo elizimeleyo le-R & D kunye nomzi-mveliso we-R & D kunye nomzi-mveliso we-R & D kunye nomzi-mveliso ombindi we-R & D kunye nomzi mveliso we-R & D kunye nomzi-mveliso ombindi we-R & D kunye nomzi-mveliso ophakathi. Oku kubonelela ngenzuzo ebalulekileyo kwiimpawu ezikhulayo kwimakethi yokutya yangaphambi kokutya. Iimveliso ezinjenge-ZIyan Kung Pao Picken, i-fille ebiyelwe, kunye neefilimu ze-Peppery Poight, kwaye zigxininise izithako zempilo, kwaye zigxininisa izitya zokutya ezithandwayo kunye nezidlo zombhiyozo.
Ukulungelelaniswa neemfuno zentengiso, iinkampani ezikhokelayo zesitya esisecaleni zokutya zinenzuzo yendalo. Okwangoku, ukutya kwe-ziyan kuphuhlise umgca wemveliso ngaphezulu kwe-100 iintlobo zokutya okuthengisiweyo, ngokuyintloko iimveliso ezitsha, zongezwe zizinto ezipakishwe kwangaphambili. Ngenkqubo ebanzi esemgangathweni esemgangathweni kuyo yonke ishishini, uZiyan usebenzisa imixokelelwane yobukrelekrele ukubonelela ngokhetho lweMveliso ekumgangatho ophezulu kunye nokuxhobisa uphuhliso lwamashishini amancinci naphakathi.
Ukuqalisa iNguqu yeDijithali: Ukuvula iindlela ezintsha zophuhliso lweshishini
Umzi-mveliso wokutya ungene kwi-Digital Right I-Piedital Ridsts i-wave yenguqu yedijithali. Uhlawulayo umgca wayo onemveliso obanzi, ulawulo lwentengo, kunye noncedo lwezibonelelo, ukutya kweZiyan kuseka inkqubo yokufumana izinto ezisemgangathweni ukuqinisekisa ukufunyanwa kwezinto zokufumana izinto zokutya kwezinto, ukuhlolwa kwemveliso yengozi, ekuhanjisweni kwemveliso.
Ukongeza, ukutya kwe-ziyan kuyakhuthaza ukuveliswa kwedigital kunye nekukrelekrele ngokwazisa amaqonga enkonzo yedatha enkulu yedatha kunye neenkqubo ezininzi zolwazi lolwazi. Oku kukhokelele ekudalweni kwenkqubo efanelekileyo yokuhambisa iinkonzo kunye nolawulo olupheleleyo lwekrelekrele ngokusebenzisa izixhobo kunye nenkqubo yenkqubo yenkqubo. Isiphumo sisebenza ngokukuko kuzo zonke iindlela, ukulungisa isitya sediski esecaleni komzi-mveliso wokutya okwiphepha elitsha lobukrelekrele, ukusebenza ngokukuko kunye nokuthembana, ngaloo ndlela isabelo sawo sentengiso.
Intsebenziswano ye-Dial-Channel kunye nentsebenziswano yemveliso yecandelo: Uhlaziyo olucacileyo kunye namaphupha abendakanyekileyo
Ukuphawulwa, umgangatho, ubungcali, kunye nokubekwa emgangathweni kwihambo yexesha elizayo yomzi mveliso wokutya okhethiweyo. Ukusukela ukuvula iFransing ngo-2014, inkukhu yeZiyan Baiwei ikhule ngokukhawuleza, ngoku iqhayisa ngaphezulu kwe-6,100 iStores kwilizwe liphela. Phantse iminyaka elishumi yamava e-brand geqe, ukutya kwe-ziyan kuyaqhubeka nokuphucula kwaye uphucule. Impembelelo yayo yophawu, umgca obanzi wemveliso, kunye noqinisekiso lomgangatho lubonelela ngomphetho onokhuphiswano kwishishini lokutya.
I-Ziyan inezakhono zokugaya abasebenzi, ukunika inkxaso ebanzi kumanqaku amatsha, kwanabo bangenamava. Oku kubandakanya uvavanyo lwendawo kunye noyilo, uqeqesho lwabasebenzi, iindlela zokuthengisa, imisebenzi esebenzayo, ukusebenza kwamanyala, ukuqeqeshwa kweshishini, kunye ne-discinorial yeshishini kunye neqela.
Ngeevenkile ezingaphandle kwe-intanethi, ukutya kwe-ziyan kusebenza kwimizi-mveliso emiselweyo kwilizwe lonke ilizwe liphela, kuqinisekisa ukuhanjiswa kweemveliso kubanda kwiivenkile, ukuqinisekisa incasa kunye nokhuseleko. Inkampani ikwalawula ngokungqongqo imigangatho yempilo yabasebenzi, iinkqubo zokulungisa ukutya, ukuthengiswa, ukugcinwa, ukulungiswa, ukungasebenzi kakuhle kwendalo, kunye nogutyulo lwendalo. Kwimisebenzi ye-Intanethi, iZiyan iyozinzisa amaqonga aphambili okuhambisa, iinkqubo ezincinci, kunye nezisombululo zendlela yokuhamba kwabantu ekukhuthazeni ukusetyenziswa nge-intanethi kunye neendlela ezikwi-intanethi.
Kutshanje, ukutya kwe-ziyan kuyabonisile ithuba layo kwintsebenziswano ye-ross-shishini, ukwandisa intengiso yawo ukufikelela nokutsala abathengi abanokubakho ngelixa kugqibile ukwenza uxanduva lwentlalo. Umzekelo, ngo-Matshi 8, uSuku lwaBasetyhini, inkukhu yaseZiyan Baiwei NgoJulayi, inkukhu ye-Ziyan Baiwei iphinde yaphinda yabambelela kwi-Basketball yolutsha ibonisa "ixesha lolutsha", likhuthaza nokunikela ubungqina ngamaphupha okukhula kwebhasikithi.
Ngaphezulu kweminyaka engama-30 yemizamo yelifa, njengenkampani edweliswe esidlangalosi kwicandelo lokutya elisecaleni, ukutya kweZiyan kuvakalisa umbulelo kwitrasti yoluntu kunye nexabiso lemveliso. Ukuqhubela phambili, uZiyan uya kuqhubeka nokulandela ngqo injongo yakhe yokuqala, exhasa umgaqo-siseko 'wezithako ezilungileyo +
IXESHA LOKUQALA: UJul-04-2024