NgoSeptemba 26, 2022, iShanghai Ziyan Food Co., Ltd. (ikhowudi yesitokhwe: 603057) zidweliswe ngempumelelo kwibhodi ephambili ye-Shanghai Stock Exchange.Lo msitho uphawule ukungena kwe-Ziyan Food, ibhrendi ephambili kudidi lwenkukhu etshayiweyo, kwimarike yemasheya, isenza indawo entsha enokhuphiswano ecaleni kwezigebenga ezintathu zeemveliso zamadada aselwandle.Ukutya kweZiyan ke ngoko kube ngumdlali wesine obalulekileyo kushishino lokutya olusemanzini kunye nowokuqala kwicandelo le-marinated side dish, ukuseka "intsika ezine" eziguquguqukayo kwintengiso.
Kwinyanga ephelileyo, iZiyan Food ikhuphe ingxelo yayo yesiqingatha sonyaka ka-2023, irekhoda ingeniso ye-1.743 yeebhiliyoni zeeyuan, ukwanda kwe-6.48% unyaka nonyaka, kunye nengeniso ye-180 yezigidi zeeyuan, ukwanda okukhulu kwe-55.11% ngonyaka -unyaka.Ngoku, unyaka emva koluhlu lwayo, olu hlobo luneminyaka engama-34 ubudala luyaqhubeka nokubonisa amandla aqinileyo.
Ngokwentshayelelo esemthethweni yolu phawu, iZiyan Food yavela eSichuan, yaphuhliswa eJiangsu, kwaye yandiswa kwilizwe lonke.Ngo-2000, iZiyan Food yangena kwimarike yaseShanghai, kwaye ngonyaka olandelayo, inani leevenkile lalingaphezu kwama-500, eziquka imimandla yaseJiangsu, eZhejiang naseShanghai.Kwi-2003, i-Ziyan yanda kwimarike ye-China ephakathi, ngokuqhubekayo iphucula uphawu.Ngo-2008, inani leevenkile zokutya zeZiyan zadlula i-1,000, zafumana ukuhanjiswa kwekhonkco elibandayo kwiimveliso zayo.Kwi-2014, uZiyan Baiwei Chicken wavula i-franchising, ngokukhawuleza ukwandisa inani leevenkile.Okwangoku, iZiyan Food ineevenkile ezingaphezu kwama-6,100 eziphantsi kophawu lwe "Ziyan Baiwei Chicken", egubungela ngaphezu kwezixeko ezingama-200 kumaphondo angaphezu kwama-20, imimandla ezimeleyo, kunye noomasipala kuzwelonke, iqinisa isikhundla sayo njengophawu oluphambili kwimakethi yaseTshayina yaseChina.
Isikhundla esichanekileyo ukusuka ekuqaleni: Ukungena kwiCandelo eliZinzile kunye neloMgangatho oPhezulu
Njengodidi oludumileyo kwi-Cuisine yaseTshayina, incasa emnandi yokutya okusemanzini ikwenza ukuba kungathinteleki kubathengi abaninzi.Okwangoku, ukutya okuhlanjululwayo kuhlulwe kakhulu "kwi-side dish" yokutya okuhlanjululwayo kunye "ne-snack" yokutya okuhlanjululwayo.Eyangaphambili ibekwe njengesitya esibandayo sezidlo eziphambili, ngelixa esokugqibela sisebenza njenge-snack yokuzonwabisa.
Xa kuthelekiswa nokutya okune-marinated "i-snack", "i-side dish" ukutya okufakwe emanzini kubonisa amandla amaninzi kunye neenzuzo ezintathu ezinkulu.Okokuqala, kubaluleke kakhulu kubathengi, njengoko imfuno ye "side dish" yokutya okufakwe emanzini iphezulu kwaye ihlala rhoqo ngexesha lesidlo sasemini kunye nesidlo sangokuhlwa sosapho.Okwesibini, isetyenziswa kwiimeko ezininzi, kubandakanya iindibano zosapho, ukutya ngaphandle, amashwamshwam ezinzulwini zobusuku, kunye nezinto eziyimfuneko zokuhamba.Okwesithathu, ibhenela kuluntu olubanzi, kubandakanywa amadoda, abafazi, abantwana kunye nabantu abadala.
Isithintelo sokungena secandelo lokutya "i-side dish" liphezulu kunelo "i-snack" yokutya okuhlanjululwayo.Iimfuno eziphezulu zobuchule bobugcisa, incasa, ubutsha, kunye nezakhono zekhonkco lokubonelela ziqinisekisa umgangatho wemveliso ozinzile, ufumana ukuthenjwa kwabathengi.
UZiyan Baiwei Chicken uchonge eli thuba lentengiso libalulekileyo kwasekuqaleni, lizibeke kwindawo “yesitya esisecaleni” secandelo lokutya elifakwe emanzini.Le ndawo icwangcisiweyo ijongene nokhuphiswano oluncinci kwaye inika amandla amakhulu.Kwisiqingatha sokuqala salo nyaka, uZiyan uqhubekile nokuvelisa izinto ezintsha kunye nokutyebisa umgca wemveliso.Ukongeza ekuphuculeni izitya ezifakwe emanzini ezinje ngeFuqi Feipian, iBaiwei Inkukhu, iVine Pepper Chicken, kunye neZiyan Goose, inkampani ikwaphehlelele izitya ezithandwayo ezibandayo ezifana neSoup Soup Fatty Beef, Crisp Feet Yehagu, Crispy Three Shreds, kunye neBowl Dice Dice, ngokuqhubekayo ukufumana igama elihle.Inzuzo yemalike eyinkunzi ikwabonisa amandla amakhulu “we-side dish” yokuthengisa ukutya okusetyenzwayo.
Ukutya kwiiMfuno zeMarike: IiMveliso eziTsha njengeNqanaba eliPhambili, iiMveliso ezipakishwe kwangaphambili njengeNgcaciso
Njengoko izimo zengqondo zabathengi zitshintsha, kukho ugxininiso olukhulayo kwigama le-brand, umgangatho, kunye nokulungelelaniswa kwemveliso.I-Ziyan Baiwei Chicken, eyaziwa ngokutya kwayo okuqhelekileyo kwe-Leshan-style yase-Sichuan, iyaqhubeka nokubandakanya isiseko sezitya zakudala ezivela kwimimandla eyahlukeneyo, i-flavour edibanisa i-Sichuan, i-Guangdong, ne-Hunan.Inkampani igxile kubugcisa kunye nomgangatho wokudala izitya ezikumgangatho ophezulu.
Ukuqonda ukuba abantu abancinci bakhetha ukutya okukhawulezayo kunye nokulula ukukulungiselela, uZiyan uye wangena ngenkuthalo kwimarike yokutya okuphekwe kwangaphambili.Ukusebenzisa amandla ayo ekuphuhliseni imveliso, ukulawula umgangatho, ulawulo lokubonelela, iziteshi zokuthengisa, kunye nolawulo lolwazi, iZiyan ineqela layo elizimeleyo le-R & D kunye nefektri ephakathi.Oku kubonelela ngenzuzo ebalulekileyo kwiimpawu ezikhulayo kwimarike yokutya okuphekwe kwangaphambili.Iimveliso ezifana ne-Ziyan Kung Pao Chicken, i-Slices ye-Boiled Pork, i-Fillets ye-Chicken ye-Handmade, kunye ne-Peppery ye-Pork Belly Chicken i-flavour, eyenziwe ngezithako zangempela, kwaye igxininisa impilo kunye nesondlo, ibe yizitya ezidumileyo kwizidlo zentsapho kunye nezidlo ezidliwayo.
Ukulungelelaniswa neemfuno zemarike, iinkampani ezikhokelayo zokutya ezifakwe ecaleni kwesitya zinenzuzo yendalo.Okwangoku, iZiyan Food iphuhlise umgca wemveliso weentlobo ezingaphezu kwe-100 zokutya okufakwe emanzini, ngokukodwa iimveliso ezitsha, ezongezwa zizinto ezipakishwe ngaphambili.Ngenkqubo ebanzi yolawulo lomgangatho kulo lonke ikhonkco loshishino, iZiyan isebenzisa amatyathanga obonelelo olukrelekrele ukubonelela ngokukhethwa kwemveliso ekumgangatho ophezulu kunye nokuxhobisa uphuhliso lwamashishini amancinci naphakathi okutya.
Ukwamkela iNguqu yeDijithali: Ukuvula iindlela ezintsha zoPhuhliso lweShishini
Ishishini lokutya lingene kwixesha lophuhliso lwedijithali phakathi kwamaza otshintsho lwedijithali.Ukusebenzisa umgca wayo obanzi wemveliso, ukulawulwa kwekhonkco lokubonelela, kunye nezibonelelo zeziseko ezingundoqo, iZiyan Food iye yaseka inkqubo yokulawula esemgangathweni yokuqinisekisa umgangatho wokutya ukusuka ekuthengeni izinto eziluhlaza kunye nokulandelwa, ukulawulwa kwenkqubo yokuvelisa, ukulawulwa kwengozi ebalulekileyo, ukuhlolwa kwemveliso, ukuya kwi-cold chain distribution.
Ukongeza, uKutya kweZiyan kukhuthaza imveliso yedijithali kunye nobukrelekrele ngokuzisa amaqonga amakhulu eenkonzo zedatha kunye neenkqubo ezininzi zolawulo lolwazi lwe-elektroniki.Oku kukhokelele ekudalweni kwenkqubo yesixokelelwano sobonelelo olusebenzayo kunye nolawulo oluphangaleleyo olukrelekrele ngokudibana nenkqubo yokugcina impahla.Isiphumo kukusebenza okusebenzayo ngakumbi kuwo onke amajelo, ukuqhubela phambili umzi-mveliso wokutya okwi-side dish kwindlela entsha yobukrelekrele, ukusebenza kakuhle, kunye nokuthembela, ngaloo ndlela sandise isabelo saso semarike.
Ukusebenza kwamaChaneli amabini kunye neNtsebenziswano yoShishino oluDityanisiweyo: Cacisa izinto ezilungileyo zoKhuphiswano kunye namaphupha oShishino okwabelwana ngawo.
Ukwenza uphawu, umgangatho, ubuchwephesha, kunye nokubekwa emgangathweni ziintsingiselo zekamva loshishino lokutya lwasemanzini.Ukusukela ekuvulweni kwe-franchising ngo-2014, iZiyan Baiwei Chicken ikhule ngokukhawuleza, ngoku iqhayisa ngeevenkile ezingama-6,100 kwilizwe lonke.Phantse iminyaka elishumi yamava okusebenza kohlobo, uKutya kweZiyan kuyaqhubeka nokwenza izinto ezintsha kunye nokuphucula.Impembelelo yophawu lwayo, umgca wemveliso obanzi, kunye noqinisekiso lomgangatho lubonelela ngokhuphiswano olubalulekileyo kushishino lokutya.
U-Ziyan unamandla achanekileyo okufumana abasebenzi, ebonelela ngenkxaso egcweleyo kubathengi abatsha, kwanabo bangenamava.Oku kubandakanya uvavanyo lwendawo kunye noyilo, uqeqesho lwabasebenzi, izicwangciso zentengiso, imisebenzi yokwazisa, isikhokelo sokusebenza, imisebenzi edibeneyo, uqeqesho olukrelekrele, kunye nokuxilongwa kweshishini, ukukhuthaza umbono worhwebo kunye neqela.
Kwiivenkile ezikwi-intanethi, iZiyan Food isebenza kwiifektri ezininzi ezisemgangathweni kwilizwe lonke, iqinisekisa ukuhanjiswa kweemveliso ezibandayo ezivenkileni, iqinisekisa incasa kunye nokhuseleko.Inkampani ikwalawula ngokungqongqo impilo yabasebenzi, imigangatho yococeko, iinkqubo zokulungisa ukutya, ukuthenga, ukugcinwa, ukusetyenzwa, ukubulawa kweentsholongwane, kunye nococeko lokusingqongileyo.Ukusebenza kwe-intanethi, i-Ziyan iphakamisa amaqonga amakhulu okuhanjiswa, iinkqubo ezincinci, kunye nezisombululo zendlela yoluntu ukukhuthaza ukusetyenziswa ngeendlela ezimbini ezingaxhunyiwe kwi-intanethi kunye ne-intanethi.
Kutshanje, iZiyan Food ibonakalise inzuzo yayo kwintsebenziswano yohlobo lweshishini, ukwandisa ukufikelela kwayo kwintengiso kunye nokutsala abathengi abanokubakho ngelixa izalisekisa uxanduva loluntu.Umzekelo, nge-8 kaMatshi, uSuku lwaBasetyhini, uZiyan Baiwei Chicken ubambisene noFenghua ngokusasaza ngokuphila, ukudibanisa izitya ezifanelekileyo njengentlanzi ebilisiweyo kunye nePeppery Crisp Inyama yehagu eneemveliso zeFenghua, ebangela ukuba kuthengwe.NgoJulayi, uZiyan Baiwei Chicken waphinda wadibana kunye nomboniso we-basketball wolutsha "I-Dunk Youth" Ixesha le-3, ukukhuthaza nokubona amaphupha okukhula kwabadlali abancinci be-basketball.
Ngaphezulu kweminyaka engama-30 yomzamo ozinikeleyo kunye nezizukulwana ezithathu zelifa, njengenkampani edweliswe esidlangalaleni kumzi-mveliso wokutya ofakwe ecaleni kwesitya, iZiyan Food ivakalisa umbulelo ngentembeko yoluntu kunye nokuqatshelwa komgangatho wemveliso kunye nexabiso lophawu.Ukuqhubela phambili, uZiyan uya kuqhubeka nokubambelela kwinjongo yakhe yangaphambili, egcina umgaqo "wezithako ezilungileyo + ubugcisa obuhle = iimveliso ezilungileyo," ngelixa ngokuqhubekayo ehlola isantya esitsha sokuqhuba uphuhliso loshishino lokutya kunye nokudala i-flavour ekhuselekileyo, ekumgangatho ophezulu, kunye nokwanelisayo. kubathengi
Ixesha lokuposa: Jul-04-2024