1. I-Meituan Grocery Plans izakuQaliswa eHangzhou ngo-Okthobha
I-Meituan Grocery iceba intshukumo ebalulekileyo yokwandisa.
Ulwazi olukhethekileyo oluvela kwi-DIGITOWN inika ingxelo yokuba i-Meituan Grocery imiselwe ukuqaliswa e-Hangzhou ngo-Okthobha.Okwangoku, kumaqonga okugaya umntu wesithathu, iMeituan Grocery iqalile ukuqesha uphuhliso lwesiza kunye nabasebenzi bokukhuthaza umhlaba eHangzhou, equka izithili ezininzi.Ukuthunyelwa kwemisebenzi kugxininisa ngokukodwa "ukuqaliswa kwesixeko esitsha, imarike engenanto, amathuba amaninzi."
Kuyaphawuleka ukuba ngaphambili, kukho iingxelo zeMeituan Grocery yokucwangcisa ukungena kwezinye izixeko zaseMpuma China ezifana neNanjing kunye neWuxi, ebonisa ugxininiso lobuchule ekugxininiseni ubukho bayo kwimarike yaseMpuma yeChina.
NgoFebruwari kulo nyaka, iMeituan Grocery iphinde yaqala isicwangciso sayo ebesihlehlisiwe sokuphehlelelwa eSuzhou ukusukela ekuqaleni konyaka ophelileyo kwaye iceba ukwandisa ishishini layo elitsha le-e-commerce kwizixeko ezininzi zaseMpuma China.
Kungekudala emva koko, iMeituan Grocery yabamba ingqungquthela yobonelelo olunesihloko esithi "Ukuhlanganisa iMomentum yokuthengisa ngokukhawuleza, iTekhnoloji yokuXhobisa uWin-Win."Kule ngqungquthela, intloko yeshishini leMeituan Grocery uZhang Jing uthe iMeituan Grocery iya kuqhubeka nokusebenzisa itekhnoloji ukukhulisa ukuthengisa, ijolise ekuncedeni i-1,000 leemveliso ezisahlumayo zifezekise intengiso engaphezulu kwe-10 lezigidi zeeyuan.
Nge-12 kaSeptemba, uMeituan wakhupha ileta evulekileyo yangaphakathi ebhengeza umjikelo omtsha wophuhliso lwetalente kunye noluhlu lokunyusa ngo-2023, ephakamisa abaphathi abahlanu kusekela mongameli, kubandakanya uZhang Jing, intloko yecandelo legrosari.
Ezi zenzo zibonisa ngokucacileyo ukuba i-Meituan ibeka ukubaluleka okubalulekileyo kwishishini layo legrosari kwaye ilindele lukhulu kuyo, ebonisa ukuba ixesha elininzi kunye nomgudu uya kutyalwa ekuphuhliseni eli shishini.
Ukusukela ekuqaleni kwalo nyaka, iMeituan Grocery isanda ngokukhawuleza.Ukuza kuthi ga ngoku, isungule imisebenzi emitsha kwiindawo zezixeko ezikwinqanaba lesibini njengeWuhan, Langfang, kunye neSuzhou, ngokuqhubekayo isonyusa isabelo sayo sentengiso kwicandelo elitsha le-e-commerce.
Ngokweziphumo, i-Meituan Grocery ibone ukuphucuka kwizibalo zombini ze-SKU kunye nokusebenza kakuhle kokuhanjiswa kweenkonzo kule minyaka mibini idlulileyo.
Abasebenzisi abaqhelekileyo beMeituan Grocery baya kuqaphela ukuba kulo nyaka, ukongeza kwimveliso entsha, iqonga longeze iimfuno zemihla ngemihla kunye neemveliso zokhathalelo lomntu.Idatha ibonisa ukuba inani le-SKU ye-Meituan Grocery lidlule kwi-3,000 kwaye lisakhula.
Kudidi lwemveliso entsha iyodwa, iMeituan Grocery izidla ngaphezulu kwama-450 ababoneleli benkonzo ngokuthe ngqo, phantse ama-400 iziseko zobonelelo ngokuthe ngqo, kunye neendawo ezingaphezulu kwe-100 zemveliso yedijithali, iqinisekisa ubonelelo oluzinzileyo oluvela kumthombo.
Ngokubhekiselele kufezekiso lonikezelo, iMeituan Grocery iye yaphuculwa kakhulu kulo nyaka uphelileyo, yazihlaziya njengemizuzu engama-30 yokuhanjiswa kwevenkile ekhawulezayo.Idatha yaseburhulumenteni ibonisa ukuba ngaphezu kwe-80% yee-odolo ze-Meituan Grocery zinokuziswa kwimizuzu engama-30, kunye namazinga angexesha anyuka ngama-40% ngexesha lobunzima.
Nangona kunjalo, iyaziwa into yokuba ukufikelela kwimizuzu engama-30 kulucelomngeni.Ukubekwa kwe-Meituan Grocery njengevenkile ekhawulezayo yokuhanjiswa kwemizuzu engama-30 kufuna amandla okuhambisa aqinileyo, amandla eMeituan.Idatha ibonisa ukuba ngo-2021, i-Meituan yayinabakhweli abazizigidi ezi-5.27, kwaye ngo-2022, eli nani linyuke malunga nesigidi esinye ukuya kwi-6.24 yezigidi, kunye neqonga longeza abakhweli abatsha abangama-970,000 ngonyaka omnye.
Ke, kuyabonakala ukuba iMeituan Grocery inokhuphiswano oluqinileyo kunye neenzuzo kuzo zombini unikezelo lwemveliso kunye nokuhanjiswa.Njengoko ishishini liqhubeka nokukhula, iMeituan Grocery iya kudala amathuba amakhulu ngakumbi kwishishini elitsha le-e-commerce.
2. URhwebo lwe-E-Fresh luba nguMdlalo weZigebenga
Umzi-mveliso omtsha we-e-commerce ufumene imingeni engazange ibonwe kule minyaka mibini idlulileyo.
Nangona kunjalo, ukususela ekuqaleni kwalo nyaka, kunye neFreshippo (Hema) kunye neDingdong Maicai evakalisa inzuzo, ishishini libonakala lingene kwisigaba esitsha sophuhliso, libona ithemba elide lilindelwe.
Kungekudala emva koko, izigebenga ezifana ne-Alibaba, JD.com, kunye ne-Meituan zaqala ukuqinisa iinzame zazo kwicandelo elitsha le-e-commerce, ephawula ukuqala komjikelo omtsha wokhuphiswano.
Ukongeza kwi-Meituan Grocery ekhankanywe ngaphambili, i-Taobao Grocery kunye ne-JD Grocery zigxile kwiimodeli zokuthengisa ezikhawulezayo kunye ne-front-end yokugcina, ngokulandelelanayo.
Ngokumalunga neTaobao Grocery, ngoMeyi kulo nyaka, u-Alibaba wadibanisa "iTaoCaiCai" kunye ne "TaoXianDa" kwi "Taobao Grocery."Ukusukela ngoko, iTaobao Grocery iqalile ukubonelela "ngeyure enye yokuhanjiswa ekhaya" kunye neenkonzo "zokuthatha ngosuku olulandelayo" kwiimveliso ezitsha kwizixeko ezingaphezu kwama-200 kwilizwe liphela.
Kwangaloo nyanga inye, "iTaobao Grocery" yasungula inkonzo yekhemesti yeeyure ezingama-24, ithembisa ukuhanjiswa kwasekhaya okukhawulezileyo kwemizuzu engama-30.Ngelo xesha, ummeli ovela eTaobao Grocery wathi iTaobao Grocery ibambisene neekhemesti ezingaphaya kwama-50,000 ezingasebenzi kwi-intanethi, kubandakanya iDingdang Kuaiyao, iLaoBaiXing, iYiFeng, kunye neQuanYuanTang, ukuhlangabezana neemfuno zamayeza zemihla ngemihla zabathengi.
Kwakhona ngoMeyi, i-Alibaba idibanise i-Tmall Supermarket, i-TaoCaiCai, i-TaoXianDa, kunye namashishini okutya okutsha ukwenza "iZiko loPhuhliso loShishino lweSupermarket" phakathi kwecandelo lokuthengisa lasekhaya.
Ezi ntshukumo zika-Alibaba zibonisa ukuba uyilo lwayo lweshishini elitsha le-e-commerce liya lisiba nzulu.
Kwicala le-JD Grocery, inkampani ibheja kwimodeli yendlu yokugcina impahla ehlala ingahoywanga.NgoJuni kulo nyaka, i-JD.com iseke iSebe layo lokuThengisa iNdlela eNtsha yaza yadibanisa amashishini afana neSeven Fresh kunye ne-Jingxi Pinpin ibe yiyunithi yoshishino ezimeleyo, iqhubela phambili uyilo lwayo lokuthengisa ngaphandle kweintanethi kunye nokuhlola iimodeli ezintsha.
Ixesha lokuposa: Jul-04-2024