I-1. I-Meituan Grocery yokuqalisa e-Hangzhou ngo-Okthobha
Igrocery ye-Metuan icwangcisa intshukumo ebalulekileyo yokwandiswa.
Ulwazi olukhethekileyo oluvela kwi-digotown lunika ingxelo yokuba i-meituan grocery isetwe ukuze isungulwe e-Hangzhou ngo-Okthobha. Okwangoku, kwiqonga lokufumana iqela lesithathu, i-meituan grocery sele iqalile ukuqesha kuphuhliso lwendawo kunye nabasebenzi bokupasa komhlaba e-Hangzhou, egubungela izithili ezininzi. Iposti yemisebenzi ibalaselisa "ukuqalisa kweSixeko esitsha, kwimakethi engenanto, amathuba amaninzi."
Kufanelekile ukuba uqaphele ukuba ngaphambili, kwakukho iingxelo zesicwangciso seGiturian Grocery ukuze singene kwezinye izixeko zasempuma ezifana ne-nanjung kunye ne-wixi, ebonisa ugxininiso lobuchule kwintengiso yalo eMpuma China.
NgoFebruwari kulo nyaka, i-meituan grocery iphinde yaqalisa icebo laso elihlelwe nguSuzhou ukusuka kunyaka ophelileyo kunye nezicwangciso zokwandisa ishishini layo lokwandisa ishishini layo le-e-EMET kwi-EMET China.
Kungekudala emva koko, i-meituan grocery ibambe iNgqungquthela yeNgeyo-thutho "yokuhlanganisa i-gammum yeRetail, ukuxhobisa itekhnoloji yokuphumelela." KwiNgqungquthela, i-Meituan Grocery's rocery ye-Hing jiing rocery iya kuqhubeka nokufumana itekhnoloji yokuthengisa, ijolise ekuthengiseni i-1 000 yeempawu ze-Yuan.
NgoSeptemba 12, uMethetuan wakhupha ileta evulekileyo yangaphakathi ebhengeza umjikelo omtsha wophuhliso lwetalente kunye nodweliso lwentengiso yama-2023, ukukhuthaza abaphathi abahlanu ukuba bangoobongameli, kubandakanya i-zhang jing, intloko yecandelo le-hlung.
Ezi zenzo zibonisa ngokucacileyo ukuba i-meituan ibaluleke kakhulu kwishishini layo lezinto kwaye ilindele ixesha elininzi, ebonisa ukuba ixesha elininzi kunye nomzamo ziya kutyalwa kwakhona ekuphuhliseni le shishini.
Ukusukela ekuqaleni kwalo nyaka, i-meituan grocery sele inda ngokukhawuleza. Ukuza kuthi ga ngoku, isungule imisebenzi entsha kwiindawo ezinamaso esibini-tier njengoWehan, uLangfang, noSuzhou, ngokuqhubekayo ukwandisa isabelo sentengiso kwicandelo le-e-ntengiso elitsha.
Ngokweziphumo, i-meituan grocery ibonile ukuphuculwa kwezinto zokubala kwe-SK kunye nokuhambisa impumelelo kule minyaka mibini idlulileyo.
Abasebenzisi abaqhelekileyo begrocery be-meituan baya kuqaphela ukuba kulo nyaka, ukongeza kwimveliso entsha, iqonga longeze iimfuno ezahlukeneyo zemihla ngemihla kunye neemveliso zononophelo. Idatha ibonisa ukuba ukubalwa kwe-rocering ye-rocery ye-rocery ye-rocery idlule kwi-3,000 kwaye isanda.
Kudidi olutsha lwemveliso yedwa, i-meituan grocery iyaqhayisa nabathengisi ngokuthe ngqo abangama-450, phantse iziseko ezikhoyo ezingama-400, kunye neendawo ezingaphezu kwe-100 yemveliso yedijithali, iqinisekisa ukubonelela ngokuzinzileyo kumthombo.
Ngokuphathelele kokuzaliseka konikezo, i-meituan grocery yafikelela ukuphuculwa okuphezulu kulo nyaka uphelileyo, iphinde yalungisa i-30 yemizuzu yokuthengisa ngokukhawuleza. Idatha yaseburhulumenteni ibonisa ukuba ngaphezulu kwe-80% yee-odolo ze-meituan grocery inokuhanjiswa ngaphakathi kwemizuzu engama-30, amaxabiso exeshana akhula ngama-40% ngexesha lexesha le-peak.
Nangona kunjalo, kuyaziwa kakhulu ukuba ukufezekisa ukuhanjiswa kwemizuzu engama-30 kunzima. Ukuma kwe-meituan grocery njenge-30 yemizuzu yokukhululeka ivenkile enkulu yokuqhubela phambili ifuna ukubakho okunamandla okuziswa, okunamandla eMeituan. Idatha ibonisa ukuba ngonyaka wama-2021, uMenuan wayenabakhweli bezigidi ezili-5.27, kwaye ngo-2022, eli nani lenyuke malunga nesigidi esinye ukuya kwi-6.24 yezigidi, iqonga elitsha labakhweli abatsha abangama-970,000.
Yiyo loo nto kuyabonakala ukuba i-meituan grocery ikhuphisane kakhulu kunye nezibonelelo zokunikezelwa kwemveliso kunye nokuhanjiswa. Njengoko ishishini liyaqhubeka nokwandisa, i-meituan grocery iya kudala amathuba amangakumbi kumzi mveliso omtsha we-e-rhwebo lorhwebo.
2. I-E-Commerce Remerce iba ngumdlalo we-giants
Umzi mveliso omtsha we-e-Commerce uveze imiceli mngeni engazange ibonwe ngaphambili kule minyaka mibini idlulileyo.
Nangona kunjalo, ukusukela ekuqaleni kwalo nyaka, kunye ne-fespredpo (i-hema) kunye ne-dingdong maicai evakalisa ingeniso, ishishini libonakala lingena kwiSigaba esitsha soPhuculo, sibona ithemba elisele lilindelwe.
Kungekudala emva koko, iingxilimbela ezinjenge-AliBaba, JD.com, kwaye uMetuan waqala ukuqinisa imizamo yabo kwicandelo le-e-rord, ephawula ukuqala komjikelo omtsha wokhuphiswano.
Ukongeza kwigrocery ye-meituan ekhankanywe ngaphambili, i-Taobao Grocery kunye ne-JD Grocery igxile kwimodeli ye-Wareil kwaye yangaphambili ye-Warehouse, ngokulandelelana.
Ngokubhekisele kwi-Taobao Grocery, ngoMeyi kulo nyaka, i-AliBaba idityanisiwe "Taocaicai" kunye ne "Taoxianda" kwi "Taobao Grocery." Ukusukela ngoko, i-Taobao Grocery sele iqalile ukuhambisa "iiyure ezili-1 zokuhambisa ikhaya" kunye "nohlobo lwemihla ngemihla" kwiimveliso ezitsha kwiindawo ezinokuba zizixeko ezingama-200 kwilizwe liphela.
Kwinyanga enye, "i-Taobao Grocery" yasungula inkonzo ye-Ichie-iiyure ezingama-24, ithembisa ikhaya elikhawulezayo lekhaya elikhawulezayo. Ngelo xesha, ummeli ovela kwi-Taobao Grocery wachaza ukuba i-Taobao Grocery yahlukane ne-chingline ye-chingline ngaphandle kwe-phengdang kuariyao, i-laobaix, i-quannyuantang, ukuhlangabezana neemfuno zemihla ngemihla zabathengi.
Kananjalo ngoMeyi, i-AliBaba yahlanganisa i-supermarket ye-roudrmarket, eTaocaiai, Taoxianda, kunye namashishini okutya amatsha ukwenza iZiko loPhuhliso lweShishini leNdawo.
Ezi ntshukumo ze-AliBaba zibonisa ukuba ulwakhiwo lweshishini le-E
Kwicala le-JD Grocery, inkampani ibheja kwimodeli ye-Warehouse yangaphambili. NgoJuni kulo nyaka, jd.com wamisela iSebe leRivel lovel lovelwano kunye namashishini adityanisiweyo njenge-8 iPingxin entsha ne-jingxi iPinpin kwiCandelo eliZimeleyo loShishino, ukuqhubela phambili iimodeli zentengiso ye-online.
IXESHA LOKUQALA: UJul-04-2024