I-Hema Fresh ijoyine i-JD.com, isungula i-omnichanHema Fresh, njengeqonga elitsha lokuthengisa le-Alibaba, lihlala litsala abathengi ngemodeli esebenza ngokwayo kunye neemveliso ezintsha ezikumgangatho ophezulu.

I-Hema Fresh ijoyine i-JD.com, isungula i-omnichanHema Fresh, njengeqonga elitsha lokuthengisa le-Alibaba, lihlala litsala abathengi ngemodeli esebenza ngokwayo kunye neemveliso ezintsha ezikumgangatho ophezulu. Kulo nyaka, ngexesha lomnyhadala wokuthenga we-Double Eleven, i-Hema Fresh ithathe inyathelo elitsha ngokusungula ngokusemthethweni isicwangciso sayo se-omnichannel.
Ukungena kukaHema Fresh kwi-JD.com kubonisa inguqulelo ebalulekileyo kwisicwangciso sayo sophuhliso. Iphawula ivenkile yokuqala kaHema kwiqonga le-e-commerce ngaphandle kweQela le-Alibaba kwaye ikwayivenkile yokuqala ye-JD.com yeflegi yohlobo olutsha lokutya.
Ivenkile esemthethweni ye-Hema ithengisa iimveliso ezisuka kwi-brand "Hema MAX," kuquka iindidi ezifana nokutya, iziqhamo kunye nemifuno, inyama kunye nokutya kwaselwandle, iimveliso zobisi kunye neziselo, ukutya okuziinkozo kunye neempahla ezomisiweyo, izongezo zempilo, utywala obudumileyo basekhaya nakwamanye amazwe, kunye nekhaya. izinto. Ukuhanjiswa, i-Hema ngokuyintloko isebenzisa iinkonzo ze-courier kwaye igxininisa ukusebenza kakuhle kokuhanjiswa. Kwiimeko ezininzi, ii-odolo ezibekwe kwi-Hema zinokuhanjiswa ngosuku olulandelayo. Nangona kunjalo, ngexesha lokunyuswa okukhulu kunye nemithamo yokuodola okwandisiweyo, ixesha lokuhambisa linokwandiswa. Ukongeza kwivenkile yeflegi, uHema ukwaphehlelele ezinye iivenkile ezingaxhunyiwe kwi-intanethi kwicandelo le-JD elithi "One-One-Hour Delivery", ethembisa ukuhanjiswa ngaphakathi kweeyure eziyi-1.5 kunye nokuhanjiswa okusisiseko kwasimahla kwii-odolo ezingaphezu kwe-49 yuan. Ukungena kwe-Hema kwi-JD.com kunika ukhetho oluninzi lwemveliso kubasebenzisi be-JD kwaye iphucula iyantlukwano kunye nomgangatho weemveliso eqongeni.
Le ntshukumo ye-Hema ibonisa isicwangciso sayo sophuhliso lwemisebenzi ebanzi, iindidi zeemveliso ezipheleleyo, kunye nokwandiswa kwe-omnichannel. I-Hema iqhuba ngokuqhubekayo kwiifomathi zoshishino kunye neendidi zeemveliso ezineemodeli ezifana ne-Hema Fresh, iiVenkile zoBulungu be-Hema X, kunye ne-Hema Mini, ngelixa ifuna amathuba amaninzi entsebenziswano kumajelo. Ngaphandle kwe-JD.com, i-Hema ivule iivenkile kumaqonga afana ne-WeChat kunye ne-Douyin, yandisa iziteshi zayo zokuthengisa. IHema ijolise ekwakheni iqonga lenkonzo yendlela yokuphila ebandakanya konke ukuhlangabezana neemfuno ezahlukeneyo zabathengi.
Intsebenziswano ye-cross-platform ye-Hema iye yatsala ingqalelo kwishishini. Kwelinye icala, i-Hema kunye ne-JD.com bakhuphisana, ngakumbi kwicandelo lokutya okutsha lwe-e-commerce apho bobabini i-JD Daojia kunye noHema Fresh bangabadlali abaphambili. Kwelinye icala, kukho indawo yentsebenziswano phakathi kwabo. I-JD.com, njenge-platform ye-e-commerce ethathwa ngokufanelekileyo e-China, inesiseko esinamandla somsebenzisi; ngelixa i-Hema, njengenkokeli kwintengiso entsha, ibonelela ngeemveliso ezintsha ezikumgangatho ophezulu kunye neempawu ezisebenza ngokwazo. Intsebenziswano yabo inokukhokelela ekuncediseni izixhobo kunye notshintshiselwano ngeenzuzo. Ukungena kwe-Hema kwi-JD.com kuzisa i-traffic eninzi kunye nengeniso kwi-JD, iphucula umfanekiso wayo we-brand kunye namava omsebenzisi.
Ukungena kukaHema Fresh kwi-JD.com kubonisa inguqu ebalulekileyo kwindawo entsha yokutya ye-e-commerce kunye nophononongo oluxabisekileyo kwishishini elitsha lokuthengisa. Le ntsebenziswano yeqonga ayiboneleli kuphela abathengi ngeendlela ezininzi zokuthenga kodwa izisa izinto ezintsha ngakumbi kwicandelo lokuthengisa ukutya okutsha. Uphuhliso lwexesha elizayo lweHema Fresh lufanelekile ukujonga phambili.