Ukwehla okukhawulezayo kweNdawo ye-Intanethi ye-Intanethi yenze iinkampani ezinkulu ekusukeleni kwabo iindlela ezintsha. Xa sele i-pivoting yangxinana, ezi nkampani zihlala zibuyile, njengoko izinto ezidumileyo, njengoko i-Proveration ithwala umngcipheko, kwaye iinkampani ezinkulu zikhula ngakumbi kule mingcipheko.
Umzekelo, uAlipuy uqalise kwakhona i-UGC (umxholo owenziwa ngumsebenzisi) inqaku lendalo kwicandelo leakhawunti yobomi, imakisha enye ityhala kwindawo yomxholo. UMeutuan wazisiwe "Tuan Mai Mai," ukulawula iqela loluntu lokuthenga iimfazwe, ngelixa i-SF ingenisa icandelo le-e-Commerce kwicandelo le-e-Commerce kwaye ixakekile yandisa i-chain yoNcedo.
Kutshanje, iGaode iphinde yalungisa ishishini elingenamdla okanye intsha leenkonzo. Imephu ye-GAOOOOOOP yemephu ithe cwaka "ingoma ye-Gaode Miiao" Inkonzo kwizixeko ezinje ngeBeijing, uWuhan, nase-Hangzhou, emva kwemodeli yomhlaba wesithathu efana nokukhwela. Okwangoku, idibanisa kuphela inkonzo yase-Elexniao ye-Elexniao.
Ngokwengxelo ka-Iiedia uphando, intengiso yeNkonzo yaseKhaya kulindeleke ukuba ifikelele kuma-66,5 yezigidigidi RMB nge-2025, igcina amanani anamanani amabini okukhula kwiminyaka yakutshanje. Ikamva libonakala liqaqambile. Nangona kunjalo, njengomdlali ophambili kwiinkonzo ze-AlweBaba, iinkawu ze-GAOOOOOE ezinokubakho ngaphaya kwale ntengiso yentengiso ye-RMM.
I-Gaode njengeVanguard, iinkonzo zasekhaya zeAliBaba ekulandeleni
Ngaphandle kokukhuthaza ukuqalisaka okukhulu okanye ukuqaliswa ngokupheleleyo, "Ingoma ye-Gaode Miao" ibonakala ngathi "kukuhlaselwa." Okwangoku, le nkonzo inika amanqaku amabini kuphela: "Ndincede ndithathe" kwaye "ndincede ndihlangule," kwaye ayinikwanga indawo ephambili kwiphepha lasekhaya. Abasebenzisi banokufikelela kwiphepha loku-odola ngamagama aphambili. Izaphulelo zithobekile, kunye nezaphulelo zokuqala ze-RMB, zibonisa utyalomali oluvaliweyo ngeqonga.
Xa ebuzwa malunga neenkcukacha zale nkonzo, isithethi seGaode siqinisekisile ukuba "ingoma yeGaode Miao" iya kulandela imodeli yoqondakala eyakhiwe i-encotypment yokwakha i-ecosystem, ilungelelaniswe ngolwazi olusesidlangalaleni. Isizathu sikaGaophenqa sokungena kwishishini lenkonzo ye-ERRANDY ukuba "uphendule kwimfuno yomsebenzisi."
Oku kuqiqa akukho ngaphandle kokufaneleka. Njengokwandiswa kohanjiso kwangoko, ishishini lenkonzo ye-ERRANDY lisenokungabi likhulu, kodwa liyangqinelana nezenzo zentengiso kwaye ibona ukuthembeka komsebenzisi.
Kwiminyaka yokuqala, iinkonzo ze-Errand zasetyenziswa ikakhulu kuseto lwe-Ofisi yokuHanjiswa okukhawulezileyo kwamaxwebhu kunye nezinto ezincinci. Kodwa ngoku, ubungakanani beenkonzo ze-ERrand iinkonzo zikhule kumasimi awahlukeneyo, ngakumbi abo baphembelela ekupheliseni abathengi. Iinkcukacha-manani kuPhando lwe-IEMEDIA zibonisa ukuba i-38..4% yabasebenzisi basebenzisa iqonga le-ERRODS lokuthatha okanye ukuhambisa izinto ezilityelweyo, ngelixa ama-37.3% azisebenzise ngokuthe ngqo.
Ukuxhomekeka okukhulayo kwe-Z-Abaxhasi abanyanisekileyo "boqoqosho oluxabisekileyo" -iqonga le-Errand luphawuleka ngakumbi. Uphando lubonisa ukuba i-37% yabasebenzisi abancinci abaneminyaka eli-19 ukuya kweli-15 basebenzise iinkonzo ze-errand ubuncinci amaxesha ali-1-4 ngenyanga, uninzi olufumaneka kwizixeko zokuqala kunye neyesibini. Iinkonzo abafuna azikhawulelwanga ekuhanjisweni kunye nokupakisha kodwa zibandakanya imisebenzi ezivelayo ezinjenge-cering egameni labanye.
Ngaphandle kokuphendula kwiimfuno zomsebenzisi, i-Gaode nayo inemfuno yayo yokwandisa uluhlu lwenkonzo.
Ukulandela uhlengahlengiso luka-AliBaba '1 + 6 +' n "nohlengahlengiso lombutho, oluvumela ukucima i-spin kunye noluhlu lwamaqela alo zeshishini, iqela le-Taitaba, iZiko leeNkonzo zaBalulekileyo, kunye neqela leenkonzo zalapha ekhaya bonke baqalise ugqatso ukuya esidlangalaleni. Isizathu silula: Emva kokushiya ixesha lwezixhobo ezidibeneyo, la maqela kufuneka azinze ngokwabo, azabalazelele amaxabiso aphezulu kunye nenkxaso-mali engakumbi ngokusetyenziswa koluntu. Ngenxa yoko, ubudlelwane phakathi kwamaqela ahlukeneyo eshishini baye bantsonkothileyo.
Okwangoku, i-AliBaba ilifu kwaye uKayinaa akhokele, afumene imvume yebhobho kwi-I-I-IIBITAL HARD Gqabaza i-Alibabe yeDigital yeThinte yeThinte ikwanokucwangciswa kuluhlu. Imeko yeqela laseTaitian yahlukile, njengokwanela, impembelelo yayo, kunye nokuma okungathandabuzekiyo ngokungathandabuzekiyo, kwenza i-ipo yayo ibaluleke kakhulu. Oku kushiya imifanekiso ye-AlweBababa kunye neenkonzo zasekhaya ezingenamva, zombini ngemfuneko engxamisekileyo yokufumana.
Xa kuthelekiswa namanye amashishini asekhaya, iinkonzo zengingqi i-Awebhaba ibonile uhlengahlengiso ezimbalwa lwangaphakathi kwiminyaka yakutshanje kwaye iqhubeka nokulandela isicwangciso-qhinga kwikhaya, kwivenkile, kunye neentsika zayo eziphambili. Phakathi kwezi, iGaode ibisisigxina, sifumana ezona zixhobo kwiqela.
I-AlweBaba yeeNkonzo zeNgingqi yeFlegini yeFlegini, i-Gaode isondele kakhulu kubasebenzisi kwaye inegumbi elininzi lokwandiswa. IGaode kudala iphelile ukuba yimephu nje yemephu, kwaye ayisapheleli kwicandelo lokuhamba, ngokuthe ngcembe ukwanda kweenkonzo ezahlukeneyo zenkonzo yasekhaya.
Ukuphehlelelwa kwe "Gaode Miiao Ingoma" ngumqondiso nje; I-GAOOOOOOD kunye nolwandiso lweeNkonzo zeNgingqi alikafikeleli kwincopho yayo.
Iminyaka elishumi ne-AliBaba: Indaleko ye-gaode kwi "Prosp Super App"
Ukucingisisa kwiintsuku zokuqala zikaGaode kwi-AliBaba, kwakukhona uqhagamshelo oluncinci kwiinkonzo zalapha, kwaye neshishini eliphambili lokuhamba ngekhefu lingaqhubi kakuhle.
Ingxelo yokugqibela yezemali yeGaode ngaphambi kokuba ifumaneke yi-AliBaba (Q3 2013) ibonisa ukulahleka kwe- $ 6.7 yezigidi, ngentengiso kunye neendleko ze-R & D kunye ne-75% ngonyaka, ngokwahlukeneyo. Imeko yayikude nethemba. Ngeli xesha, uBaidu wayesele efumene i-Nuomi kwaye wayixoxa ngeemephu ze-baidu, kwaye uTencent noMerituan babesenza ishishini lokuhamba, beshiya i-gaode ejikelezwe kukhuphiswano.
Emva kokufunyanwa, iAliBaba yonyula inani eliphambili lokukhokela iGaode: Yu Yongfu. NjengoLawulo ngakumbi kunye neenkonzo zengingqi kunye ne-O2O kwi-A-AliBaba, yu wenza isigqibo esimangalisayo emva kokuthatha ishishini likaGaopheta, wasinqanda yonke imisebenzi ye-GAOOO kwaye iphinde yaphembelela kwi-GAIIIDU.
UYu emva koko esi sigqibo wayenzima kodwa esiyimfuneko: "Ukuba asinzanga ngokukhawuleza, iGaode yayisengozini." Wayekholelwa ukuba i-O2O ngelo xesha yayingekafuduke ngaphaya kwe-Intertia yoqhankqalazo kwaye ingenangqondo yokwenene yabasebenzisi. Ngokuzinzisa ishishini layo eliphambili kunye nokugcina abasebenzisi, i-Gaode inokukhuphela ukuqonda okuxabisekileyo kwidatha yokuhamba yomsebenzisi, esenza ezinye iinkonzo zinentsingiselo.
Ngokujonga emva, isigqibo esingathandabuzekiyo ngokungathandabuzekiyo. I-Baidu Nuomi ibhalwe emva kotyalo mali kwi-20 yeebhiliyoni zeRMB, ekugqibeleni ivale phantsi ngoDisemba 2022, ngelixa imodeli ye-LAOOOO YAYIYA KUFUNA ngakumbi.
Ukuvula imephu ye-GAOOOOOD ngoku ityhila uluhlu lweenkonzo ngokubanzi.
Ayisiyongxaki yokuthetha ukuba iGade inokwenzeka ukuba ibe yi "Apps Super App," i-Akin, iAkiipu, neMetuan.
Ukuhambahamba, ukuHamba nokuHamba kunye nokuHamba, kunye neMibuzo yoThutho yoLuntu / yeNdiza yeNdiza zizisiseko. Iimpawu ezifana neprojekti yombane wezithuthi, ukuqhuba inqanawa yokuqhubela phambili, kunye neenkonzo zenqwelo moya ziyaqondakala njengoko zithi ziphantsi kweenkonzo zokuhamba. Kodwa iminikelo kaGaode yandisa ngaphaya koko.
Njengokwandiswa kweenkonzo zokuhamba, iGaode ibonelela ngeemveliso ze-inshurensi ye-smart njenge "Inshurensi yemoto ye-Smart" kunye "nokukhusela ukuhamba kweemoto," kunye neenkonzo zentengiso ezenziwe nge-ofisi kunye ne-subs. Ukongeza, kukho iinkonzo ezahlukeneyo zokuphila ezibonakala zidibene nokuhamba: Iifowuni eziphathwayo, ukuhanjiswa kwamayeza, ukubhuka kwendawo yokutya, kunye nokuqeshwa kwezonyango.
Ukusukela oko ukufundwa njengeprojekthi ephambili yi-Abebaba Iinkonzo zaseKhaya ngo-2022, iGaode iye yakhawulezisa ukungena kwicandelo leenkonzo zalapha ekhaya. Ngo-Agasti kulo nyaka, iGaode ibarnered kunye ne-Apple engaphezulu kwe-4,000 igunyazile abathengisi kwilizwe liphela ukuze basungule "inkonzo yokuya e-Go, khetha inkonzo" yokufota "yenkonzo yesithathu." Kwangoko, i-Gaode nayo yasebenzisana ne-Starbucks yokuqalisa inkonzo "yePickup", egubungela ivenkile ezi-1 000 zelizwe liphela.
Embono kaGade, imephu sisisithuthuthu nje kunye nesango lokugcwala-isango elizaliswe ngamandla. Emva kwayo yonke loo nto, ukuhamba yinkalo enye yeenkonzo zobomi, ezinxulumene nendalo kwezinye iinkalo.
Ngamafutshane, ukuhamba yindlela, ngelixa ukusetyenziswa yinjongo yokuphela. Xa abasebenzisi bavula i-Gaode ukuba baye kwindawo oya kuyo, banokuphuma baye edyokhweni, ezentlalo, okanye iholide kwihotele okanye kwindawo entle. Kuba i-gaode sele inomsebenzi wokuhamba nokulawula umthombo wezothutho, kutheni ungabamba itrafikhi ye-Dowream?
Kuya kuthiwa ukuba indlela kaGaode ibetha izinto ezifanayo kwi-robin li's i-LBS ibotshwe i-LBS + yemodeli ye-O2O. I-LBS (iinkonzo ezisekwe kwindawo) ibandakanya ukusebenzisa umsebenzi wokuhamba kwe-Imephu ukubamba itrafikhi kwaye emva koko ikhokele kwiinkonzo ezahlukeneyo ze-O2O. Ukusilela kuka-Baidu Mumi kwathi, ngenxa, ukusilela kwayo ukuqonda imfuneko yokuqonda, endaweni yoko "ukudala imfuno" ngenkxaso-mali enzima. Ukongeza, ixesha layo lalingakhathalelwanga, lihlanganisana ngokunyuka kweMetuan.
Ngokwahlukileyo, imeko yangoku ye-Gaode ithembekile ngakumbi. Nangona kunjalo, nge-baidu ye-bami ye-baiumi, isilumkiso sisayimfuneko. Le nkonzo intsha ye-errand inokuba luvavanyo lwe-litmus ukubona ukuba imida kaGaode inwenwe.
Ngaba iiNkonzo zeNdawo zeNdawo yeHlabathi yeAlibhaba inakho iSynegy
Xa kuhlalutya ithemba leshishini, imibuzo emibini ephambili iyavela: ngokuthe gabalala, ngaba inokumelana nokukhula kunye nokukhula kwemveliso? Ngaphakathi, ngaba kunokugxila kwezixhobo eziphambili kwaye zikhule ngokupheleleyo amandla ayo?
Into engaphandle ibonakala ilawuleka. Ngelixa ishishini le-Errand linabadlali abatsha nabasekiweyo, ukhuphiswano alukasichengeni, kwaye kukho amaqonga ambalwa afumana imodeli yolwazi, eshiya i-Gaode enegumbi lokufaka isabelo sentengiso.
Abadlali abaphambili kwimarike yenkonzo ye-ERRANDU bawela kumacandelo amabini: amaqonga ebanzi anjengee-merand, e-Ele.me, kunye neqela le-Ele.me, exhasa abasebenzisi beSixeko, ethengisa abasebenzisi, kunye nokusebenza kwabasebenzisi; kunye namaqonga eenkonzo enye njenge-SF Intra-City, egxile ekuhanjisweni kweSixeko seSixeko se-B2B zeShishini leShishini le-B2B.
I-SF Intra-City ilawula icandelo le-B2B, ngelixa imakethi ye-C2C ihlulwe kakhulu. I-DDIQHHWO LENKQUBO YOKUGQIBELA, ixhaswa yi-JD.com, iqhagamshela ngeevenkile ezinkulu kunye namaziko okuthenga kwaye inesiseko esithembekileyo somsebenzisi, ngelixa i-meyituan kunye ne-Eleeli Excel kwitrafikhi kunye ne-Eles-Mile yokuHanjiswa, ukuhambisa olona nkonzo lubanzi. Intsebenziswano kaGade kunye ne-Elee kunye neqonga le-Errand linciphise iindleko kwaye ihambisa umngcipheko, ukuzuza omabini amaqela.
Umngeni wangaphakathi unokuntsokotha.
Umcimbi ondekelweyo weenkonzo ze-Alwebaba, kunye neqela elibanzi le-Alwebhaba, kubunzima bokuyilwa kwe-synergy ngenxa yokhuphiswano lweshishini, kunye nomda omkhulu weenkonzo zasekuhlaleni, obandakanya uluhlu olubanzi lweeprojekthi. Ukutshintsha kwentlangano kunye nezithintelo zonxibelelwano phakathi kwamaqela ziye zanegalelo kule ngxaki.
Thatha icandelo lokutya lokutya elitsha, umzekelo. Ngaphezulu kweemveliso eziphilileyo ezinjenge "Cai Huashuan," I-AliBaba ithumele amaqela amaninzi, kubandakanya iTatoxianda, i-hema, kunye neTaocaicai, kule ndawo. La maqela angamaqela ahlukeneyo eshishini, anemigca yokunika ingxelo eyahlukileyo, kunye nabaphathi abahlukeneyo abaphetheyo, kodwa bajolise ekwenzeni iziseko zabathengi kwaye baphetha ukhuphiswano ngaphakathi, olukhokelela kwizixhobo ezingeyomfuneko.
Iindaba ezimnandi zezokuba ngaphandle kweqela leenkonzo zendawo, ezinye iiyunithi zeshishini zeAliBaba aziveli kakhulu kwindawo yenkonzo yase-Errand, ke imicimbi eboniswa ekutshashweni kwe-e-Commerce eNtsha. Okubaluleke ngakumbi, iGaode ibisoloko inamathela kwimodeli yolwazi, ukwakha i-ecosystem evulekileyo etsala itrafikhi kwaye ithintele imbambano yeqonga, ngaphandle kokuba la maqonga anemvelaphi yeAliBababa.
Ukuphela komcimbi oshiyekileyo wemicimbi ephezulu kunokuba ulwabiwo lwangaphakathi lwezixhobo kunye nokuphucula ukusebenza kakuhle.
Kukho amarhe owakhweleyo, kwiintsuku zakhe zokuqala zokulawula iGade, wayengonelisekanga kakhulu kukusebenza kwenkampani. Ngelo xesha, iGamode yayigxile kwangaxeshanye kwiiprojekthi ezininzi, ezinje ngonxibelelwano lwemoto kunye nezicelo zeselula, zifuna izixhobo ezibalulekileyo. Nangona kunjalo, amasebe esiphelo asemva, anjengetekhnoloji kunye nezemali, azabalaza ukugcina isantya, kwaye uYu wafumana imigca emide kunye neengxoxo ezingenazinjongo ezintlanganisweni.
Isisombululo sikaYus yayikukushenxisa iintlanganiso zemvelo zeveki, kwaye sibekele indawo yeqela leprojekthi, kwaye kamva sisekele isakhiwo seqela elithi "seKoriyeli", kunye ne-Dong Zhennin, i-TIan Iyongamela iprojekthi emininzi. Nangona ku-Yu Yongfu ngoku unengxaki yokusebenza kwaye engasekho kumgca wokuphatha phambili kukaGaode, imigaqo awasibeka ngayo kunye nokugxininiswa kwimisebenzi esebenzayo yokuba wafaka ifuthe kumqeshwa wonke umsebenzi we-gaode.
Ukujonga emva, ibineminyaka elishumi kuphela okoko iGaode yajoyina usapho lweAlubaba. Nangona i-Alibhaba ayibhengezanga amanani engeniso eneenkcukacha zeGaode, ukukhula komsebenzisi wayo kuyabonakala, kwaye amaxabiso alo anyukile. I-GAOOOOD, eyayingeyonto yanto xa ijoyina iAliBaba, ngokuqinisekileyo iqinisekisile ukubaluleka kwayo, ukusasaza amathandabuzo malunga nokufunyanwa kwayo.
Ngoku, kunokuba lixesha le-gaode ukuba libuyise ukuthembana kuka-AliBababa kwaye kuthatha indima ekhokelayo kwicandelo leenkonzo zalapha ekhaya.
IXESHA LOKUQALA: AUG-21 ukuya ku-2124