Nge-16 ka-Okthobha, iseshoni yokuqala ye-Iasshang Donglai iqale ngokusemthethweni e-Xuchang. I-CEOS kunye nabaphathi abaqhelekileyo abavela kumashishini ali-100 kwilizwe liphela kwaye kwaphesheya kwaphesheya abahlanganisene kwi-Xuchang kwiFilosoph yeShilosoi yeShinery kaPangdonglai kunye nentanda-bulumko yolawulo. Ikhokelwa nguDonglai Ge, bajonge ukukhuthaza ububele kwishishini kwaye balandele indlela engcono.
Emva kwemini nge-16, umongameli weklasi yabathathi-nxaxheba batyelela ikomkhulu likaPangdonglai, umsebenzi wasekhaya, isiXeko seShishini, kunye nePaki yeGosa lemizi-mveliso. I-Donglai Ge yakhokelela kwiqela kwaye inike inkcazo ebanzi ngalo lonke utyelelo, qinisekisa ukuba abathathi-nxaxheba banokuqonda ngokupheleleyo kwaye bafunde. Ngokukodwa, eli yayilixesha lokuqala iPangdonglai Ipaki yeNdawo yeLogistics kunye nekhitshi yalo esembindini, eyaqala ukusebenza ngoJuni, yayivulelekile ukuba utyelelo lukawonkewonke.
Ipaki ye-Parngdonglai ye-Pangdonglai ikwicandelo lasezantsi lendlela ye-Xuzhou kunye ne-XuYou Road Road e-Xuchang, egubungela indawo eyi-150 ye-Acres epheleleyo yeemitha ezili-160,000. Ngotyalo-mali olupheleleyo malunga ne-1.5 yezigidigidi yuan, yaqala ngokusemthethweni ukusebenza ngo-Okthobha 2022.
Le projekthi idibanisa iZiko leLogistics, ikhitshi elibanzi, iofisi ebanzi, uphando, ukulima, ukuzonwabisa kwabasebenzi, kunye nokuhanjiswa kweemveliso zokupheliswa kwentengiso. Ijolise ekwenzeni ipaki ekrelekrele yemigangatho yeklasi yokuqala yamanye amazwe kunye nomgangatho. Okwangoku, iZiko leLogistics kunye nekhitshi eliphakathi liyasebenza, ngelixa isakhiwo sokuzonwabisa saBasebenzi sisakhiwa.
Indawo yokusebenza ye-logics yendawo yokugcina i-logics yihlathi elinomtsalane. Inxiba irisithi, ukugcinwa, ukusasazwa, kunye nokuziswa kwezinto ezifunekayo zemihla ngemihla, ubuhle kunye neemveliso zononophelo, impahla, izixhobo zekhaya, izixhobo zekhaya, izixhobo zekhaya, izixhobo zekhaya, izixhobo zekhaya, izixhobo zekhaya, izixhobo zekhaya, izixhobo zombane zasekhaya. Ixhaswe yinkqubo yokrelekrele kunye nezixhobo ezikhethekileyo zokuphatha, ukusebenza kulungelelwaniso, smart, nangokufanelekileyo.
Kwigumbi lokugcina i-chain ebandayo, zonke izixhobo zefriji zivela kwiimpawu eziphambili zasekhaya nezamazwe aphesheya, zibonelela ngendawo yokugcina ikhuselekileyo yeemveliso ezitsha nezinokubandayo. I-freazing, ifriji, ifriji, kunye neendawo ezibandayo zogcino zisetwa kubushushu obahlukeneyo ukukhusela iimveliso ezahlukeneyo njengemifuno, iziqhamo, iwayini eyomileyo newayini. Ukusuka kwi-dock efumanayo kwi-dock yokuhambisa, iimveliso ezibandayo ezibandayo zigcinwa kwiqondo lokushisa elingapheliyo, ukuqinisekisa ukhuseleko oluthembekileyo kubathengi.
Umgangatho weziko lonke lezinto zenziwa ngentlabathi yedayimani enkulu, ebonelela ngamandla agqwesileyo kunye nozinzo. Ukongeza, i-bline etyheli ye-kononenes ye-Elasting I-Elasting Informs inokufunxa i-80% yamandla empembelelo, ukukhusela ngenyameko kwikona nganye yendawo yokugcina izinto.
NgoJuni 2023, ikhitshi eliphakathi lePangdonglai yeParkdonglai iqalise ngokusemthethweni. Ikhitshi eliphakathi linendawo yokwakha iyonke yeemitha ezingama-34,000, ihlulwe yaba yimigangatho emithathu efumana iqonga, iqonga lemveliso egqityiweyo, ikwisifundisane yokutya, i-tofu, Iworkshop yekhekhe, iworkshop ye-FRY, iworkshop ye-China ye-Chinese, iZiko lokuvavanya lokutya, iZiko lokuvavanya lokutya, iZiko le-R & D, kunye nendawo eneofisi yeofisi. Ixhotywe ngezixhobo ezikhokelayo zehlabathi kunye nezamakhaya kunye neenkqubo, ukudala ikhitshi eliphakathi yale mihla kwiNkqutyana, impilo, umgangatho, kunye nobungcali.
Ulwazi oluneenkcukacha malunga nemisebenzi kunye neempawu zezixhobo ezahlukeneyo, kunye nenkqubo eneenkcukacha ezihamba kwiimveliso ezahlukeneyo, zithunyelwa ecaleni kweepaseji zendibano nganye, eyenza lula ukuba icace kwaye ilula ukuyiqonda.
Indawo epheleleyo yeofisi ibandakanya iziko lokuvavanywa kokutya, iZiko loQeqesho lweDelente, iZiko leMisebenzi yeTalente, iZiko leMisebenzi yeTalente, indawo yokubonisa abasebenzi, indawo yokubonisa imeko, kunye nendawo ye-DIY. Ngeendawo eziphezulu ze-nonch Shoflore, iindawo ezinamanzi nezikhanyayo, iindawo ezicocekileyo nezicocekileyo, kunye nokucwangciswa kokungena kwabaqhubi beempawu zepaki ye-Logics, i-Pangdonglai's "Great Uthando "ifilosofi yenkcubeko.
I-Donglai Geed, "Zabalazela ukwenza izinto ezisemzini zendlela ephezulu, ekrelekrele nekrelekrele, kunye nenkqubo yokurhweba kunye nenkqubo yokuthengisa kunye nenqanaba lokurhweba wonke umntu ukuba afunde kwireferensi. Oku kuyakukhuthaza ukuphuculwa kweshishini lokuthengisa kunye namanye amashishini ukuya kulwahlulo olungcono, ukwenza izixeko, uluntu, kunye nehlabathi libe yindawo engcono! "
Inkululeko yeDrian, inkululeko yeeherries, inkululeko ye-mangoosteen ...
Ngalo lonke ixesha, umnqweno weziqhamo ezikhulisa imithombo yeendaba zentlalo. Ukusuka kwenye imbono, abantu bayaba nengqondo ngokusebenzisa iziqhamo.
Ngokwengxelo ye "China Outloe Ingxelo (2020-2029)," I-China ngoyena mvelisi weziqhamo ezinkulu zehlabathi kunye nentengiso yabathengi, inika ingxelo malunga nesinye kwisithathu semveliso yeziqhamo yehlabathi. I-Frost & Sullivan iqikelela ukuba imakethi iya kudlula kwi-1.7 ye-trillion yuan ngo-2026.
Intengiso inkulu, kodwa ishishini leziqhamo lihlala lucelomngeni. Imakethi eqhekekileyo yentengiso, ingingqi kunye nexesha lemveliso yeli xesha, kunye neendlela zokwahluka kubathengi zithintela ukwandiswa kwamashishini amancinci. Ukuhamba okuphezulu kunye nobunzima bokugcina, ixesha elifutshane lokuthengisa, kunye nokucela umngeni kwi-chain ye-chain ye-chain eqhuba iindleko. Ukongeza, ukulima okukhulu kwemveliso yeshishini leziqhamo kwenza ukuba umgangatho onzima, ukuhambisa i-chain the the khonkco. Amava, iindleko, kunye nesikali senze ifom "unxantathu ongenakwenzeka."
Imakethi yeziqhamo inomthi: "I-Pagoda yaseMazantsi, emantla Xanfeng, nasentshona Hongjiu." NjengeeNkokeli zeShishini ezidweliswe kwimarike yesitokhwe, ukuvavanya amaxabiso abandayo kunye neenzuzo zebhotile yePagoda kunye neHongjiu zityhila amanqaku eentlungu.
01
Inzuzo ye-In Inshoo, Ixabiso lesitokhwe liyiqengqeleka
Iindleko eziphakamileyo zentengiso, "i-Steming" i-skeptimism
Ukusukela nge-17 ka-Okthobha, ixabiso likaPagoday yayingu-6.04 HKD, phantse i-10% ukusuka kwi-5.56 hkd nge-13 kaSeptemba ngaphambi kweholide, kodwa ihlala ihleli ekuqalekeni kwe-IPO. Ngaba ihambelana ne-halo yokuba "isitokhwe sokuqala seziqhamo? Ithini intengiso?
Ingxelo ye-2023 ibonisa ingeniso kaPagda kwi-6.294 bhiliyoni yuan, ukuya kwi-6.4% yonyaka, kunye nenzuzo yeNkampani ebonakalayo kwinkampani yabazali eyaphulwe yi-340 yezigidi ukuya kwi-260 yezigidi ukuya kwi-260 yezigidi zeYuan.
Ngelixa zombini ingeniso kunye nengeniso inyukile, ingeniso yenzuzo yenene inciphile. Inzuzo yenzuzo yenzuzo kunye nenzuzo yenzuzo yayingama-11.32% kunye ne-3.98%, ngokuhla ngokwahlukeneyo amanqaku angama-0.77 eepesenti asusela kunyaka ophelileyo.
Kutheni le nto i-Gross Inzuzo inciphise ngelixa umdaniso wenzuzo wenzuzo uyenyuka?
Ukujonga iNgxelo yezezimali kubonisa amanyathelo okunqunyulwa iindleko. Kwisiqingatha sokuqala sama-2023, iindleko zokuthengisa zinciphile malunga ne-1.7% ukuya kwi-242% yuan, iindleko zolawulo zinciphile malunga ne-6.6% yezigidi zeYuan, kunye ne-R & D ukuya kwi-7,1, yezigidi ukuya kwi-7,1.1 yezigidi.
Kufanelekile ukuba uqaphele ukuba ukuncitshiswa kwezi ndleko kwakuyinxenye ngenxa yokwehla kwabasebenzi kumasebe achaphazelekayo. Iphakamisa umbuzo wokuba ingakanani inzuzo yenzuzo yenzuzo kunye nenzuzo yenzuzo yenzuzo evela kwixabiso langaphakathi. Iphumelele kangakanani ingeniso?
Ngokwesiseko esipheleleyo, nokuba kukhuliswe nge-34.1% yonyuso ngenzuzo kwi-Inzuzo yokudlula kwinqanaba lokukhula kwengeniso, ingeniso ye-200 yezigidi ibonakala ngathi ibuthathaka kwi-6.2 yezigidi zeebhiliyoni yuan.
Ngapha koko, ngexesha le-IPO, umba wengeniso ephezulu kunye nenzuzo esezantsi yayiyinto ekugxilwe kuyo uluvo loluntu. Ngokwedatha eseMpuma ngeMali, ukusukela ngo-2019 ukuya ku-2022, iiNkampani zeNkwenkwezi yeNkampani yi-9.76%, i-11.12%, i-0.52%, i-0.52%, kunye ne-2.71%, ngokulandelelana .
Umahluko ulele kwinto yokuba uPagoda ekwaziwa ukuba ikwasisiphelo esiphezulu, amaxabiso aphezulu. Ukusukela ukuvula ivenkile yayo yokuqala ngo-2002, uPagda ukhe wathandwa njengo "umtsalane kodwa ubiza kakhulu." Imidiya yoluntu izaliswe zizikhalazo malunga namaxabiso aphezulu, njengo "23.5 yuan ngeapile" kunye "90 Yuan yekhabe."
Ke kutheni lenze imali engaphezulu?
Izinto zeshishini zeshishini ezichazwe ekuqaleni kwenqaku zikho. Ngokwengxelo yophando nge-cantrin yezokhuseleko, ingeniso yenzuzo yenzuzo yenzuzo yeShishini le-E-Commerce i-30%, kunye nomyinge ophakathi kwe-15%. Ngaphantsi kweemeko zenzuzo ephantsi, iinkampani ezininzi zizabalazela ukuqhawula.
Ithemba liyavuma ukuba iindleko zokuthenga eziphezulu zinefuthe ngqo kwi-pagodas yenzuzo ye-pagodas. Ukususela ngo-2020 ukuya ku-2022, iindleko zokuthengisa zikaPagoda zibalwe ama-90.9%, 88.8%, kunye ne-88.4% yengeniso iyonke.
Nangona kunjalo, i-pagoda ye-pagoda ye-pagoda yenzuzo ye-pagoda isasasale emva kwamanqanaba oshishino. Kutheni le nto ibonakaliseni imeko kunye nenzuzo kulindeleke kwinkampani ekhokelayo?
Imodeli yeshishini likaPagoda ayithengisa iziqhamo kodwa franch. Yuhui yong, i-Alumnus University yezolimo yaseJiangxi, i-pagoda eyesekwe nguPagodas ngoovulindlela kwishishini elimiselweyo leziqhamo ezisemgangathweni.
Ukususela ngo-2001 ukuya ku-2008, uPagoda wandiswa ngokuqhawula i-flanch ngaphandle kwelahleko. Ukususela ngo-2008 ukuya ku-2015, iPagoda ihlawule ivenkile ye-franchise kwaye yaziguqula kwiivenkile zokuzifaka ezisebenzayo. Ukusukela ngo-2018, yamkele imodeli yeshishini leFranchse kwakhona.
Ukusukela nge-30 kaJuni, 2023, uPagoda wayeneevenkile ezingama-5,958, ukunyuka kwe-net ezingama-507 ukusuka kwixesha elinye ngonyaka. %.
Lo mlinganiso we-franchise ramiotiscent yomxube we-ice cream kunye neti. Zombini zixhomekeke kwiFranch yokwanda kokuqala kodwa ayizuzi kwimirhumo ye-franchise. Endaweni yoko, bafumana ingeniso ngokuthengisa iziqhamo kunye nezinye iimveliso kwiivenkile zeFranchise.
Kwisiqingatha sokuqala sama-2023, iziqhamo zikaPagoda kunye nenye ingeniso yentengiso yokutya yayiyi-6.117 bhiliyoni yuan, ukuya kwi-6.7% ngonyaka, i-akhawunti yengeniso yeqela. Ingeniso evela kwimirhumo ye-franchise, umvuzo wobulungu, kunye neminye imithombo ibalelwa ngaphantsi kwe-3%.
Nangona kunjalo, ngokungafaniyo umxube we-ice cream kunye neti, ethengisa izixhobo ezingafunekiyo kwi-frawshees enesisu, ishishini leziqhamo likaPagoda kufuneka boyise iimpawu ezahlukeneyo zeshishini, ezikhokelela kwimowudi yenzuzo ephezulu kodwa ephantsi.
02
Amaphupha eProjekthi yeBhola-bhiliyo kunye nentloko yolawulo lomgangatho
Kufanelekile ukukhankanya ukuba uPagoda waba ngoovulindlela "ukubuyiselwa kwembuyekezo kweziqhamo ezingonelisiyo." Ngamanye amagama, amaxabiso emveliso ephezulu aquka iindleko zenkqubo yokhetho lwenkampani.
Nangona kunjalo, xa usenza, amava omgangatho kaPagoda afuna ukuphuculwa. Imiba yolawulo yomgangatho odlulileyo iphinde ibeka inkampani kwindawo ebonakalayo.
NgoJuni 2023, umsebenzisi wathumela ividiyo kwi-douyin ekhalaza ngokuphathwa ngendlela eyahlukileyo xa usebenzisa ikhuphoni yokuthenga yeqela kwiPagoda. Emva kokuthenga i-Waterrelon engathandabuzekiyo kunye nokubonelela ngengxelo yomabhalana wevenkile, impendulo yayisithi, "Kungenxa yokuba uyifumene ixabiso eliphantsi, i-watermelon ayimnandi."
Esi sigameko senziwa ngokukhawuleza kwimidiya yoluntu, esikhokelela kwizikhalazo ezininzi ezinje nge "Pagoda zibiza kakhulu, kwaye" ukubuza imibuzo emininzi kwiPagda ayinazo iimpendulo, abasebenzi bahamba ngekratshi. "
Ukuphendula, uPagodas waxolisa, ecacisa ukungaqondakali, kwaye athethe ngokukomeleza uqeqesho lolawulo lwabasebenzi.
NgoMeyi 2022, iblogi eyaziwayo iveze ukuba iPagoda yayisike iziqhamo ezivela kwi-pubits, kwaye ityeshele ukubathengisa ii-Apples, kwaye ziqhubeke nokuzithengisa, ngaphandle kokuthengisa intengiso yeziqhamo zobusuku bonke.
Ngelo xesha, uPagoda wayekwisithuba esibuthathaka, kwaye iindaba zakhawuleza zakhawuleza zaphela. Yayide ichukumiseke yiKomiti yoKhuseleko loMthengi uShanghai, exele ukuba ii-rand azikwazi ukulandela isantya sokwanda kwinkcitho yolawulo lwevenkile ye-Franchise ivenkile kunye nokubekwa esweni.
UPagoda uqhubela phambili wacela uxolo kwaye wasebenzisa la manyathelo alandelayo: kunye nondwendwelo lweMfihlakalo ukuqinisekisa umgangatho wesiqhamo esitsha.
Ngelixa isimo sengqondo kunye nezenzo ziyancomeka, ukukhangela izikhalazo zekati emnyama kuphakamisa imibuzo malunga nokusebenza kakuhle. Ukusukela nge-17 ka-Okthobha 2023, uPagoda wayenezikhalazo ezingama-2,300. Ukuphononongwa kwezikhalazo zamva nje, kusekho imiba eneebhokisi zezipho, "" uhlaziya isiqhamo, "" iziqhamo ezibi, "kunye" neziqhamo ezibuhlungu. "
Oku kuphakamisa umbuzo: Yimalini kulawulo lomgangatho kaPagoda uphuculwe ukusukela ekuhlaleni? Ifunyenwe njani imigangatho ephezulu?
Kunokubakho ukungxama kunye nokungazithembi. Iinkcukacha zoluntu zibonisa ukuba ukubalwa kwevenkile kaPagoda Deved i-2,800 ngo-2017 ukuya kuthi ga kwi-5,600 ekupheleni kuka-2022, ukuphinda kabini kwiminyaka emihlanu.
Nangona kunjalo, esi santya sisasilela kumbono we-Yuhui Yong. Ngo-2016, wacebisa isukelo le "Zili-10,000 zeevenkile kunye ne-40 yezigidi zee-Yuan kwintengiso yonyaka nge-2020." Ekupheleni kuka-2020, kuphela iivenkile ezingama-4,757 zifezekisiwe, zingaphantsi kwesiqingatha sethagethi.
Kwimali yokukhutshwa kwengeniso nge-22 ka-2023, uYuhu Yuhui yong waphinda waphinda waphinda waphinda wafumana iSicwangciso sokuGcina i-10,000, ejolise kwiivenkile ezili-10,000 ngama-2027 nama-30,000 ngonyaka wama-2042.
Ngaba lo mbhobho uya kuba nobundlobongela? I-China I-Chithi yokutya ye-China Zhu DanPeng ichazwe, "IXESHA LOKUGQIBELA NOKUKHUSELEKA NOKWENZA IMIQATHANGO YOKUZIPHATHA NGOKUGQIBELA INKQUBO YOLAWULO LWE-PAGODAS, iNkcubeko yoMdibaniso, kunye nokuGcina iliso.
Oku kubetha uphawu. Ukujonga oku kungasentla kunye nezikhalazo zabasebenzisi, ukuba mkhulu akuthethi ukuba womelele, kwaye ngokukhawuleza akuthethi. Ngaphandle kweziphumo zesikali, kukho isidingo sokulumkela imigibe yamaka. Ukugcina ukwanda kufuna ulawulo lwekhonkco loncedo lwamanzi, amandla okhubaza, kunye nezakhono zolawulo ezibanzi. Ukuba irediyo yokusebenza igqithile, kunokuvela isiphithiphithi, sibeka umngcipheko. Ngakumbi iposi-ipo, ulindelo lwangaphandle kulawulo oluphawuleleyo lubaluleke ngakumbi. Ukulinganisa ukukhula kunye nokuzinza ngumbuzo oxinzelelekileyo wePagoda.
Iimpawu zesilumkiso sele zivele: Kwisiqingatha sokuqala se-2022, i-Pagoda yeNgeniso yeVenkile yeZindlu zeFranchise yayiyi-846,900 yuan, ihla ukuya kwi-786,000 yuan kwisiqingatha sokuqala se-2023.
Uhlalutyo lweShishini le-Wewen wabonisa ukuba amava, iindleko, kunye nesikali "ngunxantathu" ongenakwenzeka "kumzi-mveliso wentengiso yeziqhamo. Bahambelana, kwaye amava asisiseko sekali. Ngaphandle kwesiseko esomeleleyo, ukukhula okuzinzileyo akunakufumaneka. Lo ngumceli mngeni ophambili pagda kunye neYuhui yong kufuneka boyise ngaphambi kokuba bagxothe amaphupha e-trillion ye-trillion.
03
Iiakhawunti ezimkelweyo zidlula kwibhiliyoni ezili-10 bhiliyoni, amaxabiso esitokhwe
Ukucingisisa kwimarike yeziqhamo, ukungqubana kuyabonakala. Ngaphandle kwekhondo le-trillion-dorch, imigodi yegolide ayilula.
Ukuba i-C-THO PREAL inzima, kuthekani malunga ne-b-phesheles ogqokelela?
Ukujonga iziqhamo zeHongjiu, amazinga ayo okukhula kwengeniso ukusuka kwi-2020 ukuya kwi-2022 kunye nesiqingatha sokuqala se-2023 sasiyi-177.78%, kunye ne-4,30%, ngokulandelelana.
Ukucotha kuhambelana noxinzelelo lweendleko. Ngaphandle kokuba usasazwe neziqhamo ngemisebenzi elula, iHongjiu ijongene neendleko eziphezulu zentengiso, ezifanayo nePagoda. Ngo-2021 nangama-2022, iindleko zokuthengisa zibalwa ngaphezulu kwe-80% yengeniso.
NgoSeptemba 5, 2022, iHongjiu iziqhamo ezidweliswe kwimakethi yeHong Kong phambi kwePagoda. Nangona kunjalo, isihloko esithi "Isitokhwe sokuqala" asikhange singqine. Ngosuku lokuqala lokurhweba, umthamo wentengiselwano yayizigidi ezingama-50 kuphela kwi-HKD, kwaye le qadi yokurhweba i-teration yaqhelekile, yakhokelela ekubeni abatyali mali baqhakazile, bakhokela abatyali-mali ukuba bayigibise " Ngethamsanqa, kamva yafumana imeko ephezulu, ityhidiwe kwi-41.8 hkd ngoJanuwari 2023, ngaphambi kokuba iphinde ifike kwiRekhodi ye-4.66 HKD nge-14 kaSeptemba i-6.7 yezigidi zentengiso ye-6.7 HKD. Ukusukela nge-17 ka-Okthobha, ixabiso lesitokhwe yayingu-4.90 HKD, ngexabiso lentengiso elingaphantsi kwe-7 bhiliyoni ye-HKD, incipha ngaphezulu kwe-80% ye-HKD i-32 hkd.
Nge-11 ka-Okthobha, iHongjiu iphendulwe kwimibuzo yeendaba, ichaza, "bekungekho tshintsho lubi kwinkampani (hongjiu iziqhamo)."
Ngokwengoma ye-chen, i-CEO ye-xiangsong, iHongjiu Fruits 'i-Stock ye-Stock ikakhulu ibangelwa yinzuzo yokuthengisa iziqhamo, ukukhula okunqongopheleyo, kunye nokusetyenziswa kweshishini eliphantsi kunye nomdla kwishishini Imodeli.
Le ayisiyongxaki. Ukungafikeleli kwizinto ezisisiseko, ezinye iingozi azinakuhoywa.
Umzekelo, iiakhawunti zifunyenwe ezingaphezu kwe-10 yezigidi zeebhiliyoni. Kwisiqingatha sokuqala sama-2023, iHongjiu Froust ' Iintsuku zokuphuma kweeakhawunti ezifumanekayo zinyuswe kwiintsuku ezili-144,8 ukuphela kwe-2022 ukuya kwi-188.5 iintsuku.
I-HOGJJI FOUTIMINE Ingxelo yeNgxelo yeNtlawulo yabaThengi ababephantsi, ngakumbi abathengi beenqanawa zengingqi, kwandisiwe ngenxa yefuthe lomda we-pinemic kunye ne-macroeconomic kule minyaka mithathu idlulileyo.
Ekugqibeleni, iseyimfazwe phakathi kwamava, iindleko, kunye nesikali.
Uhlalutyo loShishino xio xile uxele ukuba ishishini leziqhamo elitsha linokwahlulwahlulwa, i-Middream Abasasazi, kunye nabathengisi abancinci. Zombini i-upstream kunye ne-Dowypream zigqabazekile, ngelixa i-middrem ibandakanya iinkqubo ezininzi njengokuvuna, ukuhlelwa, ukupakisha, ukuhambisa, ukuhambisa, ukuhambisa ixesha elide kunye nokuntywila kwimarike yophando olude neziqhamo.
Inkcitho ibalulekile. I-Chen Caun, umphandi kwiZiko leMveliso yeLizwe lokuGcina iKhekhi yeTekhnoloji yoLwandle, yatsho ukuba iziqhamo ze-China kunye nexabiso le-china kunye ne-35%, intsingiselo yesithathu seziqhamo ilahlekile kwinkqubo yokuhambisa emva kokuvuna .
Kuyavunywa ukuba, ngokufana ne-Powwream ye-pagodam ye-pagodam, iHongjiu Fruits 'eMiselweyo "yokuhambisa" ukuhambisa i-chain yosasazo, ukunciphisa i-thegins ye-thegins.
Ngaphandle kwale, iHongjiu Fuits 'ifuthe kwi-Upstriam kunye ne-Dowystream ihlala inomda. Iiakhawunti eziphakamileyo zibonisa ulawulo olulinganiselweyo lwenkampani ngaphezulu kokudweliswa kwemveliso yemveliso, ivolumu yokujikeleza, kunye notshintsho lwamaxabiso.
Imingcipheko ekhutshelweyo ekhutshelweyo ivele kwingxelo yezemali. Kwisiqingatha sokuqala sama-2023, iHongjiu Fouts 'i-House yeLizwi leSiseko setyala inyuswe ngama-48.38% ngonyaka ukuya kwi-184 yezigidi ukuya kwi-184 yezigidi ukuya kwi-184 yezigidi ukuya kwi-184 yezigidi. Ukusukela nge-30 kaJuni, 2023, imali yeNkampani kunye nokulingana kwezemali ekupheleni kwexesha yayisisigidi nje se-Yuan.
04
Ukukhula kwengeniso ngaphandle kokukhula kwenzuzo, ingxaki ephezulu
Kwisiqingatha sokuqala sama-2023, iHongjiu ifumene ukukhula kwengeniso ngaphandle kokukhula kweniso: Ingeniso inyuke nge-19.37% ye-Yuan ukuya kwi-6.537 yezigidi i-753 yezigidi ukuya kwi-803 yezigidi yuan.
Iindleko eziphezulu zinenxalenye yetyala. Kwisiqingatha sokuqala sama-2023, iindleko zokuthengisa zinyuke nge-24,59%, ngaphezulu kwe-19.37% ukukhula kwengeniso, kubangela ukuba kubekho inzuzo yengeniso ye-9,55 ukuya kwi-15.37%.
Ukumba kwishishini lemveliso, iziqhamo eziphezulu eziphezulu yi-hongjiu iziqwenga ze-hongjiu ' Isiqingatha sengeniso sivela kwiziqhamo ezintandathu: I-Durian, i-mangoos, i-Longsan, i-Dragon yeziqhamo, ii-chearries, kunye neediliya. I-Durian yedwa eyenziwe nge-4 bhiliyoni yuan ngo-2022.
Ukusukela nge-30 kaJuni, 2023, ukuthengisa kweziqhamo ezithandathu eziphambili zinegalelo le-4 4.266 bhiliyoni yuan, ukwandisa isabelo ukusuka kwi-49.18% ukuya kwi-49.97%.
Nangona kunjalo, ukungena kwi-2023, ukulingisa kwabathengi ababuthathaka ukuchitha kutshintshe kugxile ekusebenziseni ngenkcitho kunye nexabiso lemali. Iziqhamo ezinamaxabiso aphezulu ziye zajamelana ne-Badlash yabathengi, ezinesihloko esifana ne-10,000 yuan ngenyanga kodwa asinakukwazi ukungenisa iziqhamo ezingeniswe ngaphakathi "
Kule meko, uxinzelelo kwishishini eliphezulu likaHongjiu lubonakala. Ihlala ixesha elingakanani?
Ngamaxesha anzima, iintshukumo zeenkokeli zichaphazela ithemba elingaphakathi nelingaphandle.
Ukususela nge-11 kaSeptemba ukuya kwi-13, 2023, iHongjiu Fouts 'I-Deng Hongjiu kunye neJiang Zongleced zinciphile ukubanjwa kwe-27.1% ukuya kwi-100 yezigidi zeYuan.
Kufanelekile ukuba uqaphele ukuba nge-20 ka-Agasti, uDeng Hongjiu noJiang usondeze usondeze nje angakuthembisi ukuba ungazinciphisi izinto zabo.
I-Hongjiu Fruits yachaza ukuba "ukuncitshiswa" kwabakho ngenxa yotshintsho kwimeko yeqonga lamaqonga amabini abasebenzi abalawulayo, hayi ngokuthengisa ngokuthe ngqo ngabanini zabelo abalawulayo.
05
Inguqu ye-Blue Ocean, ukujongana nonxantathu ongenakwenzeka
Ukwamkela imakethi enkulu yindlela ebalulekileyo yeenkampani ukuba ikhule yomelele, ngakumbi ngenxa ye-pagoda kunye neHongjiu, egxile kwinguqu ye-thrinya.
Nangona kunjalo, imali eyinkunzi asisiyo unyango-bonke, kwaye abatyali-mali bazise izigqibo zabo malunga nokulindela. Ukuxelela ibali elinyanzelekileyo lokunyanzelisa nokukhusela ixabiso elifanelekileyo, ukukwazi okuqinileyo kubalulekile.
Banokwahlukana njani kwingeniso ephezulu kwaye inzuzo ephantsi? I-Pagoda ifuna izisombululo.
Ingxelo ye-semi-yonyaka ibonisa ukuba inkampani isungule inkqubo yenqanaba elinesiqhamo seziqhamo esekwe kwincasa, ukulinganisa iziqhamo ngokwamanqanaba amane (isiginitsha, iBanga B) ukulungiselela abathengi abahlukeneyo kumaxabiso ahlukeneyo.
Kwisiqingatha sokuqala sonyaka, iPagoda isungule imveliso emine entsha, kubandakanya "inyanga emnandi" kunye "entsha." Ukusukela nge-30 kaJuni, 2023, yayiye yazisa ngemveliso engama-35 kwintengiso yentengiso, inika ingxelo nge-14% yentengiso yevenkile iyonke kwisiqingatha sokuqala sonyaka.
Ukujonga phambili kwisiqingatha sesibini sonyaka, izicwangciso zePagoda zokuqhubeka nokungena kwizixeko ezisezantsi, zandise izixeko ezikhoyo nasezweni lonke, zomeleze ishishini layo le-B2B, kwaye landisa ishishini layo lokuthumela ngaphandle, landisa ishishini layo lokuthumela ngaphandle, landisa ishishini layo lokuthumela ngaphandle, landisa ishishini layo lokuthumela ngaphandle, landisa ishishini layo lokuthumela ngaphandle.
Ukuqhuba ibali lomgangatho kuhlala kubaluleke kakhulu. U-Yuhui yong wagxininisa ukuba isicwangciso sokwandiswa kwexesha elide sexesha elide sisekwe kubantu kwaye sigcine ukusasazwa kwezixeko abangenile: "Siqinisekile ukuba siyifezekise ivenkile ezingama-30,000 eTshayina."
Ukuguqukela kwi-Hongjiu iziqhamo, bafuna utshintsho ukuze bandise i-radio yentengiso yabo ukuya kwinqanaba le-C. NgoMatshi 2023, uDeng Hongjiu wachaza esidlangalaleni ukuba babethetha ngokuxoxa malunga nentsebenziswano namaqonga anjengeDouyin kunye noKuaishou ukwenza imisebenzi yokuveza ngaphandle kwe-intanethi.
Injongo kukufota kancinci isisombululo sokumisa isiqhamo se-e-Commerce yeziqhamo, ukuseka ubudlelwane obuqinileyo phakathi kwe "hongjiu iziqhamo" kunye nomgangatho ophezulu.
NgoSeptemba, iziqhamo zeHongjiu zisayine iMeko yoMsebenzi weNtloko ye-IDORDURUS kunye ne-ID ye-ID kunye ne-Distrital Rivertal River, ukuvula amasimi eNtshona yeHlabathi, ukuvula amasimi eNethiwekhi kwezolimo kunye nentsebenziswano kwi-Canodital yezolimo.
Ukujonga umkhondo weshishini, ukusetyenziswa ngokupheleleyo kukuphola, kwaye ikamva lihlala lithembisa. Ngokuka-Cbndata, imakethi yentengiso yekhaya entsha ye-1.07 i-rillion yuan nge-2021 kwaye kulindeleke ukuba ikhule ibe yi-1.67 yetriliyoni yuan ngama-2026, enenqanaba lokukhula konyaka abangama-92.2%. Imfuno yexesha elizayo lomgangatho, ezenzelwe wena, intsha, kunye nokusela okunesondlo kusekho kwi verge yokuqhushumba.
Oku kuthetha ukuba izahlulo zophuhliso zePagada kunye neHongjiu zihleli, kodwa umbundu wokukhula uyenyuka.
Bangakhawuleza kangakanani ukoyiya 'lo nxantathu ongenakwenzeka'? Ixesha lilinganiselwe kwaye lixabisekile kwiYuhui yong kunye neDeng Hongjiu.
IXESHA LOKUQALA: UJUL-29-2024