Kwihlabathi lanamhlanje apho "yonke into inokuba yi-E-Commerce," imveliso entsha ye-E-Commerce ivele njengentiyo yothando "." Imveliso entsha, njengemfuneko yemihla ngemihla yokutya ezintathu ngosuku, kunezibonelelo zokuba yimfuno engqongqo, indala ephezulu, kunye nokuthenga okuphezulu. Imarike ikhula ngokuqhubekayo, ngedatha ye-Netease ebonisa ukuba ubungakanani bentengiso yemveliso ye-E-Commerce ngo-2022 ukhule nge-20.25% ye-560.14 bhiliyoni yuan, ebonisa amathuba amaninzi kwimarike enkulu.
Nangona kunjalo, isebenza ngempumelelo ishishini elitsha le-e-Orkorce akukho lula. I-Giants ngamanye amaxesha ujongene nazo ezi-Lamffs, ukuvalwa, kunye neengxaki. Ngokunyuka korhwebo lwe-e-onling lokusasaza, iziqhamo ezitsha kunye neefomu zaselwandle zibe ziinkalo eziphambili kubaphathi. Umcimbi ophambili kukuba imveliso entsha yishishini elitsha elithi "ishishini elitsha elithi" "ishishini elitsha elifuna ubushushu kwindawo nganye. Ngenxa yokulawulwa komgangatho osemgangathweni kwisiphelo sangaphambili kunye nezothutho kwisiphelo esingasemva, ukonakala kwemveliso kwenzeka, okukhokelela kwi-bank imptimicy kwimveliso entsha ye-E-Commerce.
Kutshanje, "i-echo enzulu" ibukele i "Ixesha lokuvumisa elihle lelizwe" ngokudibeneyo ngokudibeneyo kwi-Kuaishou kunye ne-japermarket kunye ne-japermarket. I-SEEDS "Ukhuphiswano olutsha, ukukhetha okwenyani, 'izikhuselo zasekuhlaleni' kwikhaya lakho," i-jecfure ye-jecfure yokhuphiswano lokubonelela ngoncedo lwe-Kuaishou unikezele ngeengenelo, ukuphepha ubumnene bentlungu Amanqaku emveliso entsha ye-E-Commerce. Abathengi banandipha amava okuthenga amnandi, kunye nabalimi, iimveliso zezolimo, kunye neemveliso zemveliso zifumana ukuvezwa okwenyani kunye nengeniso.
Ngokwedatha, umnyhadala uphumeza ukubonakaliswa ngokupheleleyo kwezigidi ezi-8.8 zebhiliyoni, kunye nezihloko ezimbini # I-HappyCountryArestSersaison Imilambo ephilayo idityaniswe yezigidi ezingama-390, iphumeza i-GMV ye-GMV ye-7.13 yezigidi yuan. Ngencopho yesabelo sendlela kunye nokwanda kokukhuphiswano kwi-E-Commerce E-Desere, kwenziwe njani le-kuaishou? Zeziphi izinto ezintsha ezinokuqonda esi siganeko?
Isiphelo sangaphambili senza ubuyelo olusezantsi + isiqinisekiso sokubuyela umva: Ukudala iparadigm entsha yenkxaso yezolimo
"Ukutya amaqhina, kufuneka ufumane umthombo, imnandi kakhulu." Ngexesha le-JD entsha ye-JD ye-JD "I-HABI YOBUCHWEPHONO"
Ngokungafaniyo nemijelo yokuphila yangaphambili, lo msitho wazisa usasazo ophilayo ngqo kumthombo we-crabs - uSuqian. I-Wang Xiaoli kunye ne-Xiao Shenlong bekwifama ye-crab eSuqian, ukubamba kwaye kukutya izibonelelo zobuqhetseba, ezinjengenyama yabo eqinileyo kunye nenyama eqinileyo. Ukongeza, i-DUO yongeza imnandi kumjikelo wokuhlala nemiceli mngeni "kunye neziqwenga ezisibhozo" kunye "neebhokisi ezingaboniyo" kunye nabalimi basekhaya. Ukutya ukudlala, bazisa umthendeleko we-crab.
Ababukeli baphembelela "kukutya ukutya" kunokucofa kwinqwelo etyheli ukuthenga amaqhina asandul 'ukutsha. Ukuthembela kwisiqinisekiso seTyathanga le-JD Supermarket kunye ne-Kuaishou, iimveliso zathunyelwa ngqo ukusuka kumthombo kwaye zithuthwa nge-chain ebandayo ukuqinisekisa ubumnene kwitafile.
I-HAID CRAB DAMAM YAYIPHI YINYANYANE YEMIQATHANGO YOKUZIPHATHA. Kumbhinqo wokuvuna wesithandathu womlimi, uKuaishou kunye ne-vd supermarket ibambe i "Ixesha lokuvuyisa lasekunene", elibonisa iimveliso ze-premmunds ngqo kumthombo. Eminye imijelo yokuphila iquka ii-mushrohekhe ze-matshey, iipereni ze-autumn, inyama ye-cucumbau ityelele umthombo, ukuhambisa ngqo kwimvelaphi, kwaye isebenzise izithuthi ezibandayo ukuze kuqinisekiswe ukuba nobushushu nokhuseleko.
Ukusuka kumthombo wetafile yomthengi, ukutshata kunye nomgangatho kwaqinisekiswa zizibonelelo ezidityanisiweyo zeKuaishou kunye ne-JD's Planter - I-Kuaishou Gqibezela ilahleko yemveliso encitshisiweyo. Le nguqulelo ibonisa imodeli entsha yeshishini.
Imveliso entsha ihlukile xa kuthelekiswa neendidi ezinje ngobuhle kunye nengubo kuba abathengi banembono ethe ngqo yomgangatho kunye nexabiso. Kulucelomngeni kubaphembeleli kumdla womthengi ngokukhuthaza nje iimveliso kwimijelo yokuphila. Iimpazamo ezidlulileyo kwimveliso entsha yokusasazeka
Kulomsitho, uKuaishou waqhagamshela abathengi kubathengi, ngamafutha athabatha inxaxheba ngqo kwiinkqubo zemveliso kunye nokulima kwaye udlulise amava amafutshane ngevidiyo yokwandisa ukuthembana kwabathengi.
Umzekelo, kumjikelo wenyama yenkomo, i-Kuaishou yezoLimo yezoLimo @da Pepei yatyelela i-Yangxin, ezona nkomo zinkulu zokuzala kunye nokulungisa i-hub e-North China. Kwindawo yokuhlala e-Autumn Peary Peary @Beijang Dade ihlolisise indlu "engafaniyo ye-Pear" kwi-Pear Parter "kwi-JD Dards Dards Dever Servings ukuya kwiNkqubo yonke ukusuka ekuqhubeni. Kwi-cucumber yekhukhamba ye-cucumber ephilayo, i-fitytong the tingtong ithanda ukutya ukuloba kwaselwandle eWeihai, Shandong, ukuba nenxaxheba kwi-ccucungber yekhukhamba yolwandle.
Abaphembeleli abaphuhli nje kuphela iimveliso kuphela kodwa bongeze ukongeza ngemiceli mngeni kunye neminyhadala, ukwenza imijelo entsha yokuphila ibandakanyeka ngakumbi kwizicelo kwaye zintywilisela abathengi. Umzekelo, uWang Xiayori kunye ne-xiao shenlong wanandipha "yonke into eyenziwa yindawo yokutyela egama lingu" Ou xiang xie, "reminscent yegumbi elibomvu" apho abalinganiswa banandipha amaqhina neentyatyambo. Impembelelo @hu Tingtong uthanda ukutya ephonononge imeko yonxweme e-Weihai ngelixa umamele amabali avela kubalimi be-crab, ukongeza amanqaku ahlukileyo.
Ukuqinisekisa ukuba umphezulu kumthombo kukuqala; Elona candelo linzima kakhulu lihambo. Imveliso entsha ingonakali kwaye kufuneka ihambe ngeendlela ezahlukeneyo ngaphambi kokufikelela kubathengi. Nakuphi na ukonakala kwizothutho okanye ukugcina kunokukhokelela kwi-spoilage, ukwandisa amazinga okulahleka kwemveliso. Izinto zokusebenza ze-JD kunye neendlela zothutho zibhekiswe kwezi zinto zixhalabisayo. UJD wakhupha i "JD entsha yeShishini" ngexesha lokuvela, ukupakisha, ukupakisha, ukuthutha, nokugcinwa kwemveliso entsha yokuthenga ngokukhuselekileyo.
Ngokudibanisa umthombo kwigumbi lokusasaza eliphilayo kwaye udibanise uLawulo lwangaphambili lokuThengisa ngeThengiso lwasemva, uKuaishou kunye ne-supermarket eguqulweyo ngokudibeneyo Ingeniso kunye nokukhula kwamathuba.
Ukusuka ekuthengiseni iimveliso kwishishini lokwenza ukubandakanyeka kwezorhwebo okuzinzileyo
Ukulandelelwa kwemijelo kahlanu yokuphelisa ukhuphiswano lwe-JD lukhuphiswano nje lomzekelo omnye wenkxaso ye-Kuaishou yezolimo. Amafama axhomekeke kwimozulu yemozulu, ngemijikelezo yakudala yokutyala kwentwasahlobo, ukuvuna kobusika, ubushushu behlobo, kunye nokugcinwa kobusika. Ukulinywa nokuvunwa kweemveliso zezolimo kuneziqu ezimbi zexesha elithile. Ukuphosa ezi festile kunokuba nefuthe kwisivuno sokugqibela. Ngawo onke la maxesha anzima, iividiyo ezifutshane, i-E-Commerce, kunye namanye amaqonga e-Intanethi zisebenzisa iindlela ezahlukeneyo zokwandisa imakethi yemveliso yezolimo kunye nokunyusa umvuzo wamaFama.
Kwixa elidlulileyo, ukuthengisa iimveliso zezolimo kwakunzima ngenxa yexesha kunye nokunqongophala kwendawo. Iindawo zemveliso yezolimo zihlala zikwiindawo ezikude, kwiindawo ezingenakufikeleleka, zenza kube nzima ukukhuthaza iimveliso ngaphandle komgangatho wabo. Imveliso entsha kunye neemveliso zezolimo zineempawu eziqinileyo zexesha elithile kwaye zifuna ukuvezwa ngokukhawuleza kunye nentengiso egxininisiweyo.
Ukufika kwamaqonga e-intanethi kusombulula ezi ngxaki. Ngexesha le-Intanethi, iindleko zokuvelisa, ukugcina, kunye nokusasaza umxholo / iimveliso ziye zancipha kakhulu. Ividiyo emfutshane kunye ne-e-Commerce Chrintafortos Qhagamshela abantu abangakumbi kwaye ngokufanelekileyo. Nditsho needolophu ezikude, okoko njengokuba kukho ifowuni kunye nokufikelela kwi-Intanethi, ulwazi lungasasazeka, kwaye iimpahla ziyathengiswa. Abaphembeleli kula maqonga abaqokelela abasebenzisi abanengqondo njengabanye kwaye bakhawuleze babelane ngamabali amatsha, ukwenza imveliso esemgangathweni ibonakale kwaye kuyafikeleleka kwabo bayifunayo.
Kwangoko i-2020, uKuaishou waqala ukugxila ekuphuhlisweni kwezendalo kwezolimo, ukuqokelela izithuthi zalo kunye nefuthe ekuqhubekeni nokusasaza imveliso kunye nokusasazwa komxholo wezolimo. Okwangoku, iKiaishou yezoLimo iphela i-chain yemveliso yezolimo, kwiintlobo ezahlukeneyo zomxholo ohlangabezana neemfuno ezahlukeneyo zabasebenzisi, ezikhokelela ekukhuleni kwabasebenzisi abazinzileyo. Kunyaka ophelileyo abasebenzi bezolimo, abaseKuaishou bezolimo bafikelela kwizigidi ezingama-300, bethanda imihla ngemihla kumxholo wezolimo odlula kwizigidi ezingama-38, ukunyuka kweminyaka engama-30% ngonyaka. Imfuno enkulu yabathengi iqhube intengiso yeemveliso zezolimo, ezingaphezulu kwe-870 zeemveliso zezolimo ezithunyelwe kwilizwe liphela ngo-2022, unyaka weminyaka engama-521.
Ngo-2023, i-fupermarket yayo yandise iindidi zayo-ezintathu (kubandakanya imveliso emitsha, ii-grains, iziselo, kunye neendleko zokuthengwa kwe-Pownel. Abalawuli bomgangatho wobungcali baqeshiwe ukuba bakwindawo, ekuqinisekiseni ukuhlelwa okumiselweyo kunye nokuhlela, ukugcina imveliso enemveliso ezinzileyo kwiindleko eziphezulu zokuthenga. Kwizinto, i-JD isebenzisana nempahla yokuthengisa kunye nengingqi yokuxoxisana namaxabiso kunye nee-odolo ezihlanganisiweyo zokuqhubela phambili ukunciphisa iindleko zempahla. Ngokubanzi, i-JD ilawula ukuthengwa, umgangatho, kunye nokuzaliseka ukuqinisekisa ukuba amava omsebenzisi kunye nokuphucula ukuthengisa.
Ukuthengisa iimveliso zezolimo linyathelo nje lokuqala 'ekuxhaseni ezolimo. " Ngaphandle "kokuthengisa," kuaishou uyangena nzulu kwi-chain yolondolozo lwezolimo, evumela ukuba ube nokuthathwa kwexesha elide kumafama, kwiindawo ezisemaphandleni, nakwizolimo.
Kwelinye icala, ukugubungela yonke ishishini lonke lokutyala ukuze kuqhubekeke kwintengiso kunokuphucula ukuqeshwa kwengqesho yendawo kunye nengeniso. Umzekelo, ukhuphiswano olutsha lweJD lumemele ukhuphiswano lume kumthombo, ngokuchanekileyo ubonakalise amasiko asekuhlaleni, enokubangela ingeniso yezokhenketho yasekhaya.
Kwelinye icala, ukuxhasa ukudalwa komxholo ukusuka kumthombo, uKuaishou wasungula isiCwangciso seSixa seLalane ukuxhasa amafama amatsha asekuhlaleni, ebonelela ngamathuba ahlukeneyo kunye neendlela zemali. Isicwangciso sijolise ekutyalomali ngemali kunye nezixhobo zendlela kule minyaka mithathu izayo ukuhlakulela abasasazi belali kunye neendawo zokusebenza zasemaphandleni, ikhuthaze, kunye nophuhliso lwezoqoqosho.
Ngenkxaso yamaqonga e-Intanethi, imodeli yenkxaso yezolimo ifake ixesha le-2.0. Kumalimi, i-chain ye-chain yecandelo elipheleleyo landiswa amajelo angeniso yengeniso kwaye ivumela umngcipheko we-backlogi yemveliso yezolimo, ngcono ukuqinisekisa iimfuno zabo. Abathengi, ukuhanjiswa ngokuthe ngqo kwimvelaphi ukuya kwitafile evumela ukuthenga okukhuselekileyo kunye namava anelisayo ngakumbi. Kumzi mveliso noluntu, ukulawulwa komgangatho oqingqiweyo kunye nokulandelela kwemilinganiselo yokwahlulahlula kukhokelela ekutyhilekeni nasekuhleleleni iimveliso zezolimo, ukuzisa amathuba amatsha kwezolimo nakwiindawo ezisemaphandleni.
Ukutya yeyona nto ibalulekileyo ebantwini. Nangona kunjalo, kwixesha elidlulileyo, iimveliso zezolimo kunye neemveliso zaselwandle ezitsha zajamelana nemiceli mngeni xa zingena kwiingcali ezidakumbileyo, ezikhokelela kwiingcali, abathengi abangakholelwayo, kunye nomvuzo ongathandekiyo, kunye nomlimi ongakhange afumane intsholongwane. Ngemisebenzi eyahlukeneyo yokusasaza ngexesha lomnyhadala wokuvuya komlimi, intsebenzo phakathi kweKuaishou kunye ne-Jd Ivenkile Marmarket ibonelela ngemodeli entsha yenkxaso yezolimo. Umxholo olungileyo udityaniswe kunye neempawu zoncedo ngqo ezingapheliyo kuphela kwaye iqhubele phambili intetho kodwa iqinisekisa ukuchuma okuzinzileyo nexesha elide.
IXESHA LOKUQALA: UJUL-29-2024